Marketing Technology and Operations Specialist

• Own the adtech test and learn programme
• Identify new vendors, and new use cases for existing vendors, that could add commercial value
• Triage opportunities to prove viability
• Work with legal, privacy, security and architecture teams to ensure proposals meet BT compliance standards
• Evaluate tests, providing clear decisions on whether to scale, stop or iterate
• Own the audience and targeting strategy for demand generation campaigns
• Build and manage first‑party audiences using Adobe Marketo
• Partner with campaign owners and our media agency to ensure targeting in key channels such as PPC, paid social and programmatic is appropriate, effective and aligned to business objectives
• Continuously evaluate and optimise performance
• Help maintain critical martech infrastructure (e.g. Marketo integrations, website tags), troubleshooting and escalating any issues that impact demand gen performance
• Support weekly trading and performance optimisation
• Support weekly trading forums by providing clear insight on adtech and targeting, including optimisation recommendations
• Translate trading discussions into tangible follow‑ups, such as audience refinements, vendor tests, or measurement improvements
• Deputise for the Demand Gen Effectiveness Manager where necessary, working with a team of analysts to compile and refine weekly trading commentary

• Strong understanding of marketing compliance and data protection legislation (e.g. GDPR, PECR), and an awareness of emerging AI regulations
• Ability to segment and activate customer data within a complex martech ecosystem, including experience with CRM databases and website tags/pixels
• Experience designing and implementing structured testing frameworks in a marketing or commercial context
• Technically fluent, with the ability to understand data flows, integrations and system constraints, and to collaborate effectively with implementation teams
• Analytical, process-driven mindset with exceptional attention to detail and prioritisation skills – able to bring order when there is uncertainty and find facts when information is incomplete
• Commercially astute, with experience of combining diverse data points to produce forecasts, and of evaluating performance against relevant benchmarks to make optimisation decisions
• Sophisticated stakeholder management skills, able to communicate complex information in simple terms and drive impact through storytelling
• Experience working with agencies and external partners, able to set and communicate desired outcomes, and constructively challenge recommendations where appropriate
• Ability to own and evolve processes end-to-end, taking the initiative to continuously adapt and improve ways of working by synthesising new information

Competitive with great benefits