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At The St Regis Rome we are looking for a Marketing Supervisor to assist the Director of Marketing in managing the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns. The Marketing Supervisor will report to the Marketing Director in creating and executing property-level communications to our customers. This role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons, and is responsible for executing the Marketing Plan, implementing and overseeing all marketing activities for the F&B Outlets and the hotel's events calendar. As part of the Marketing team, this role is fully connected into resources in their region; Marketing Supervisor liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. The role is expecting to balance traditional and digital marketing and eCommerce activities to contributing to public relations activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns. The role ensures strong brand positioning, effective digital presence and the successful execution of campaigns and activation that support revenue growth and guest engagement.
Job Responsibility:
Executes annual marketing plan to budget
Support Director of Marketing in executing marketing strategic plan
Execute and implement annual marketing plans for both venues
Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns
Lead the planning of seasonal promotional campaigns, menu launches and signature events
Acts as the liaison between the marketing department and advertising agency
Manages F&B media schedules
Partners with property Revenue Management
Executes email marketing, and display advertising
Verifies all advertising for the hotel in digital channels is in alignment with brand voice
Facilitates social media engagement and updating content in local digital channels
Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels
Engages in proactive online reputation management
Oversee digital marketing, social media strategy and content production
Support and manage social media profiles and outlets property sites
Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities
Supports pull through of impactful PR strategy & activities
Support the Marketing Director in managing external vendors and media agencies
Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes
Manages photo shoots for seasonal or festive promotions
Coordinates and executes Hotel and F&B printed materials
Update and Develop Marketing 360° Plan for F&B outlets and manages the execution of F&B direct marketing activities
Assists in the production of all property, F&B display, and temporary signage in hotel public areas
Promotes collection of competitors collateral and publicity on a monthly basis
Verifies all collateral is as per brand standard guidelines
Oversee third-party platform presence
Support the development of collaterals, menus and merchandise
Ensure compliance with Brand guidelines and internal approval process
Requirements:
2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area
hospitality marketing or digital advertising experience preferred
4-year bachelor's degree in Marketing, Public Relations, Business, or related major
2 years experience in the sales, marketing, digital or related professional area
hospitality marketing or digital advertising agency experience preferred