Marketing Strategy Lead Job at Carex Consulting Group (Madison)

Lead, Marketing Strategy & AI Transformation

As Lead, you will be a pivotal member of our Marketing Strategy team at Palo Alt...

Location

United States , Santa Clara

Salary:

Not provided

Palo Alto Networks

Expiration Date

Until further notice

Requirements

8+ years relevant work experience
At least 3 years in management consulting (McKinsey, Bain, BCG, Deloitte, etc.), private equity or top-tier tech strategy or “bizops” functions (Google, Facebook, Amazon, etc.)
MBA graduate from a top-tier B-school or similar academic credentials or “direct promote” in Consulting
Effective verbal and written communication ability and comfort with both business and technical discussions with senior audiences
Experience in building relationships and leading through influence
Experience managing projects and large-scale transformations
Self-starter who thrives in fast-paced, high-growth environments with minimal supervision

Job Responsibility

Drive the AI transformation across the Marketing Organization - architect the product and scale the AI first working model across the organization
Position yourself as the Strategy “right hand” and trusted advisor across the marketing organization
Develop a deep understanding and expertise around our Marketing capabilities including Brand, Product, Demand Gen, Digital, Events, Field Marketing, Comms
Structure and break down complex business problems, develop a hypothesis, drive analysis and deliver recommendations
Work collaboratively across a cross-functional set of stakeholders to gather the right information, pressure test your hypothesis, co-create deliverables, accelerate execution and unlock value
Develop and present high-quality recommendation and deliverables (Google Slides, Google Doc / Memos) for executive level consumption
Support strategy / business planning processes and assist with developing strategic capabilities across the organization
Drive change across the organization and be willing to wear multiple hats (strategy development, project management and execution) to do it what it takes to “move the needle” and drive impact

Fulltime

Marketing Strategy & Operations Lead

Fivetran is building data pipelines to power the modern data stack for thousands...

Location

United States , Oakland; Denver

Salary:

155038.00 - 193797.00 USD / Year

Fivetran

Expiration Date

Until further notice

Requirements

4–7 years in strategy & operations, program management, or a chief-of-staff-adjacent role at a B2B SaaS company
AI builder, not just AI user — you’ve created automations, workflows, or internal tools using Claude, ChatGPT, Google Apps Script, Zapier, Make, or similar
Systems thinker — you see the connections between processes and build infrastructure that scales
Google Workspace power user — advanced Sheets (including Apps Script), Slides, and Docs
Strong program management instincts — you can manage multiple concurrent initiatives, track dependencies across teams, and keep things moving without being asked
Curiosity and agency — you’re a self-starter who finds problems before they’re assigned and builds solutions before they’re requested

Job Responsibility

Build and maintain the marketing system of record: a centralized, connected hub for programs, campaigns, calendars, vendor trackers, and key documents
Design and operationalize the content supply chain: intake and prioritization, production tracking, review/approval workflows, and distribution across channels
Partner with integrated program management and occasionally lead a cross functional program
tracking milestones, dependencies, and deliverables for cross-functional initiatives
Design and deploy AI-powered workflows to automate high-frequency ops tasks
Own the Google Workspace strategy for marketing: template standardization, shared drive architecture, naming conventions, and automation via Google Apps Script and Slack integrations
Build and maintain a library of AI prompts, custom skills, and lightweight automations tailored to marketing use cases
Champion AI adoption within marketing: evangelize tools like Claude, run workshops, partner with L&D on enablement, and track adoption/impact across the team
Support Head of Strat and Ops on the marketing rhythm of the business: weekly business reviews (WBRs), monthly all-hands (Power Surge), quarterly reviews, and cross-functional syncs
Serve as the operational connective tissue across Marketing, Sales Ops, Finance, and HR

What we offer

100% employer-paid medical insurance
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants
Professional development and training opportunities
Company virtual happy hours, free food, and fun team-building activities
Monthly cell phone stipend
Access to an innovative mental health support platform that offers personalized care and resources

Fulltime

Strategy Lead, Influencer Marketing

This is a 3-6 Month Contract, part-time (20-hours/week), with the ability to to ...

Location

United States , Kansas City

Salary:

60.00 - 70.00 USD / Hour

AdParlor

Expiration Date

Until further notice

Requirements

5–8+ years of experience in influencer marketing, creator strategy, or social strategy, ideally within an agency or fast-paced brand environment
Detail-oriented and able to prioritize multiple deliverables to hit tight deadlines
A proven ability to turn insights into smart, creative, and sellable strategies
Comfortable creating highly-visual presentation slides
Deep understanding of the creator ecosystem across platforms like TikTok, Instagram, YouTube, and emerging channels
Strong storytelling skills with the ability to clearly articulate strategy to internal teams, Sales partners, and client stakeholders within live pitches
Comfort balancing imagination with practicality. Big ideas that actually ship
Experience collaborating cross-functionally with operations, amplification, client services, and Sales teams
A point of view on where creator marketing is going, not just where it’s been

Job Responsibility

Translate client briefs into holistic influencer and creator strategies aligned to brand goals, audience insights, and platform dynamics
Develop compelling creator concepts, narratives, and content frameworks that can be activated across paid, organic, and amplification strategies
Lead strategic thinking for influencer-led new business pitches, including POVs, audience strategies, creator approaches, and measurement frameworks
Partner closely with Sales to support new business efforts by shaping pitch narratives, strategic recommendations, and creator-led solutions that drive client confidence and close opportunities
Collaborate cross-functionally with Influencer Operations, Paid Media, Client Strategy, and Sales to ensure ideas are executable, scalable, and performance-driven
Stay ahead of creator trends, platform shifts, and cultural moments, then actually apply them in ways that make sense for brands
Help elevate the strategic bar of the creator organization through frameworks, best practices, and thought leadership
Support existing client campaigns with ongoing strategic optimization and fresh creative thinking as programs evolve

What we offer

Competitive compensation
Ample career and professional growth opportunities
Volunteer and philanthropic activities throughout the year
Educational and social events
The amazing opportunity to work for a high-flying performance marketing company

Parttime

Strategy Lead, Influencer Marketing

This is a 3-6 Month Contract, part-time (20-hours/week), with the ability to to ...

Location

Canada , Toronto

Salary:

60.00 - 70.00 CAD / Hour

AdParlor

Expiration Date

Until further notice

Requirements

5–8+ years of experience in influencer marketing, creator strategy, or social strategy, ideally within an agency or fast-paced brand environment
Detail-oriented and able to prioritize multiple deliverables to hit tight deadlines
A proven ability to turn insights into smart, creative, and sellable strategies
Comfortable creating highly-visual presentation slides
Deep understanding of the creator ecosystem across platforms like TikTok, Instagram, YouTube, and emerging channels
Strong storytelling skills with the ability to clearly articulate strategy to internal teams, Sales partners, and client stakeholders within live pitches
Comfort balancing imagination with practicality. Big ideas that actually ship
Experience collaborating cross-functionally with operations, amplification, client services, and Sales teams
A point of view on where creator marketing is going, not just where it’s been

Job Responsibility

Translate client briefs into holistic influencer and creator strategies aligned to brand goals, audience insights, and platform dynamics
Develop compelling creator concepts, narratives, and content frameworks that can be activated across paid, organic, and amplification strategies
Lead strategic thinking for influencer-led new business pitches, including POVs, audience strategies, creator approaches, and measurement frameworks
Partner closely with Sales to support new business efforts by shaping pitch narratives, strategic recommendations, and creator-led solutions that drive client confidence and close opportunities
Collaborate cross-functionally with Influencer Operations, Paid Media, Client Strategy, and Sales to ensure ideas are executable, scalable, and performance-driven
Stay ahead of creator trends, platform shifts, and cultural moments, then actually apply them in ways that make sense for brands
Help elevate the strategic bar of the creator organization through frameworks, best practices, and thought leadership
Support existing client campaigns with ongoing strategic optimization and fresh creative thinking as programs evolve

What we offer

Competitive compensation
Ample career and professional growth opportunities
Volunteer and philanthropic activities throughout the year
Educational and social events
The amazing opportunity to work for a high-flying performance marketing company

Parttime

Customer Lifecycle Marketing Lead – Brand Marketing (Buick GMC)

Vacancy Status: This posting is for an existing vacancy within the organization...

Location

Canada , Oshawa

Salary:

97800.00 - 146600.00 USD / Year

General Motors

Expiration Date

Until further notice

Requirements

Education: Bachelor's degree in Marketing, Business Administration, or a related field preferred, Post Secondary Education required.
Experience: 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results
Technical Skills: Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools
Analytical Mindset: Comfortable digging into data and surfacing actionable insights

Job Responsibility

Customer Lifecycle Strategy Development: Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation.
Unified View of Customer: Work with the Lifecycle Marketing team to ensure that the customer is at the center of your communication strategy.
Journey Mapping & Orchestration: Design and optimize customer journeys across lifecycle stages, ensuring each touchpoint is timely, relevant, and aligned to brand standards.
Campaign Execution: Lead the briefing of creative, managing timelines, and ensuring flawless delivery.
Channel Strategy: Lead the development and execution of a multi-channel activation strategy that goes beyond email to incorporate in-app messaging and SMS while ensuring the right message is being sent at the right time, through the most effective channel
System Integration: Collaborate with Lifecycle Marketing, data and digital teams to ensure CLM tools are effectively integrated into GM's broader marketing technology ecosystem.
Cross-functional Collaboration: Ensure brand, digital, media and regional teams are aligned on messaging and timing.
Performance Tracking: Monitor performance metrics, identifying opportunities for enhancement and driving continuous improvement.

What we offer

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave
Healthcare, dental, and vision benefits
Life insurance plans to cover you and your family
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement
GM Vehicle Purchase Plan for you, your family and friends

Fulltime

Marketing Lead, Growth Marketing

We are seeking an experienced, technically sharp marketing lead for Shopify's 3P...

Location

Salary:

Not provided

Shopify

Expiration Date

Until further notice

Requirements

A successful track record managing SEM and product-feed-based advertising campaigns at scale (Shopping, Performance Max, or equivalent), with demonstrated ability to hit efficiency targets
Direct experience with product feed management and merchant center operations: feed diagnostics, disapproval resolution, eligibility optimization, and catalog scaling
Experience with SQL
Working knowledge of conversion tracking infrastructure: server-to-server signals, click ID mechanics, attribution windows, and how signal quality affects platform bidding
Experience partnering with engineering and data science teams on technical marketing problems (feed pipelines, attribution, measurement frameworks)
Ability to design structured experiments with clear hypotheses, kill criteria, and measurement plans
Strong stakeholder communication skills: you can translate technical performance data into clear narratives for marketing leadership and finance
Ability to thrive in a fast-paced environment and can navigate through ambiguity and work with minimal guidance

Job Responsibility

Own day-to-day operations of our Google product advertising program (Performance Max, Shopping, Search Ads & more), managing campaigns against revenue ratio and efficiency targets globally
Design and execute high-velocity testing pipelines across bidding strategies, campaign structures, audiences, creative, and landing pages
Over time, extend ownership to additional emerging channels as the portfolio evolves, managing a tiered channel strategy with structured experiments and clear kill criteria
Own the health and growth of the product catalog that powers all advertising: eligibility rules, feed quality, Google Merchant Center policies, and disapproval resolution
Monitor catalog coverage and identify scaling levers, including eligibility filter tuning, MCA suspension reduction, and feed enrichment opportunities
Partner with product and engineering teams on catalog pipeline improvements and product vetting automation
Partner with engineering to maintain and improve conversion signal pipelines, ensuring signal quality, match rates, and attribution accuracy
Work with data science on incrementality measurement, attribution model calibration, and valuation frameworks that inform spend allocation decisions
Monitor signal health (click ID coverage, event volumes, platform-reported vs. internal attribution gaps) and escalate anomalies
Work with creative strategy to develop effective product advertising programs across the funnel

Fulltime

Lead Strategy - Market & Product Strategy

Product Strategy team is responsible for identifying short-term & long-term oppo...

Location

India , Mumbai

Salary:

Not provided

BrowserStack

Expiration Date

Until further notice

Requirements

4+ years’ experience with at least 2 years’ experience in management consulting, Growth and/or product strategy
Superior strategic, analytic, and problem-solving skills
Capable of clearly communicating a long-term vision across the company and clients
Integrated into the developer or SaaS market ecosystem
Stay current on competitive and market trends
Natural collaborator with excellent communication skills and strong executive presence
Disciplined and comfortable with ambiguity
Possessing the maturity and capability to interact and influence across multiple levels and a global matrixed organization
Exhibit relevant and consistent leadership behaviours in team management, customer communications, and internal interactions
Ability to structure, manage, and coordinate multiple complex cross-functional projects and processes with multiple stakeholders at both senior and junior levels

Job Responsibility

Conduct in-depth research and analysis of market trends, competitor landscape, and customer needs
Formulate data-driven strategies to enhance product revenue and market share
Lead key select projects or major work streams related to BrowserStack’s overall product strategy to ultimately drive recommendations to the Executive Committee
Identify, prioritize, structure, and manage complex issues that drive product priorities and demonstrate bottom-line results including long-term monetization and commercialization strategies
Work closely with cross-functional teams to ensure seamless implementation of finalized Strategies
Take ownership of the entire strategic initiative lifecycle, from conceptualization and formulation to execution and outcome assessment
Ensure that strategies are effectively implemented and measure success against predefined metrics, with a focus on achieving tangible dollar benefits
Work with limited direction, usually within a complex and often ambiguous environment, to drive rigorous, fact-based recommendations to executives, functional, or regional management

What we offer

Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000
Gratuity as per payment of Gratuity Act, 1972
Unlimited Time Off
Remote-First work environment
Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing

Fulltime

New

Trade Strategy Lead

Como Trade Strategy Lead estarás encargado de liderar la estrategia integral de ...

Location

Argentina , Martínez

Salary:

Not provided

Sanofi-Aventis Deutschland GmbH

Expiration Date

Until further notice

Requirements

5 años en roles comerciales/trade en industria farmacéutica y 3+ años en roles de liderazgo de equipos (preferible)
Experiencia en desarrollo de modelos Go-to-Market, experiencia en trade, trabajo con segmentación de clientes y arquetipos, diseño e implementación de KPIs y dashboards comerciales, uso de herramientas de BI (Tableau, Power BI, Salesforce)
Licenciatura en Administración, Marketing, Ingeniería o afines (must)
MBA o especialización en Trade Marketing/Channel Management (preferible)
Formación en Data Analytics, Business Intelligence o Healthcare Economics (deseable)
inglés avanzado

Job Responsibility

Desarrollar estrategias comerciales integradas para retail basadas en arquetipos de clientes y diseñar modelos Go-to-Market diferenciados por segmento y canal
Diseñar modelos de negocio innovadores para optimizar distribución y coordinar con finanzas y áreas transversales para optimización de procesos
Optimizar procesos operacionales de Trade en la región e implementar mejores prácticas operacionales por arquetipo de cliente
Evaluar efectividad de modelos G2M, ajustar según performance y generar reportes de penetración por financiador y oportunidades de crecimiento
Monitorear KPIs de disponibilidad, rotación y crecimiento por segmento, analizar share of wallet por arquetipo de cliente e identificar gaps operacionales
Asegurar enfoque brand-agnostic en actividades comerciales, gestionar ciclo de vida de contratos con distribuidores y desarrollar modelos comerciales competitivos diferenciados por arquetipo
Analizar inteligencia de mercado, competencia y arquetipos emergentes para identificar tendencias y oportunidades estratégicas
Calcular y monitorear indicadores de performance de clientes (SOW, CGR, CLV, Penetration Rate, Velocity, Profitability Score, Health Score) para identificar oportunidades y riesgos
Implementar metodologías de segmentación (ABC, ABC-XYZ, RFM, BCG) y monitorear indicadores de mercado (Market Share, Distribution, Fair Share Index, Category Growth)
Calcular indicadores de efectividad comercial (Perfect Store Index, OOS Rate, Planogram Compliance, Promotional ROI), analizar desempeño por canal y coordinar iniciativas multi-marca

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Marketing Strategy Lead

Job Description

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