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This role is responsible for developing and overseeing marketing planning cycles, managing budget allocation, and ensuring performance tracking for optimized marketing efficiency. This role provides reporting and analysis to support data-driven decision-making, ensuring that marketing initiatives align with business objectives and deliver measurable outcomes.
Job Responsibility:
Develops and oversees marketing planning cycles to align with business objectives and maximize impact
Supports the execution of marketing initiatives and collaborates with cross-functions teams to enhance marketing strategies
Monitors and improves performance tracking, ensuring all marketing activities are aligned with strategic goals
Manages marketing budget allocation and ensures financial efficiency in spending
Tracks and analyses return on investment (ROI) for the marketing function
Provides financial reporting and forecasting to optimize budget planning and resource allocation together with Finance
Establishes and monitors key performance indicators (KPIs) to measure marketing effectiveness
Provides reporting and analytics to drive data-driven decision-making and process improvements
Identifies trends and insights to enhance marketing performance and operations efficiency
Requirements:
Master or equivalent education in Marketing, Business, Finance, or related field
3-5 years of experience in Marketing/Sales operations, budgeting, and performance measurement
Strong analytical skills and proficiency in data-driven decision-making
Familiarity with marketing performance frameworks and ROI analysis
Experience with marketing automation tools, analytics platforms, and financial tracking systems
Excellent communications and collaboration skills
Detail-oriented with strong organization skills and the ability to multitask
Experience working with CRM, marketing analytics, and budget management tools
Fully professional English language skills, other European languages as a plus
Strong proficiency in Microsoft Excel, Google Analytics, or other reporting tools
Nice to have:
Other European languages as a plus
What we offer:
Flexible working model
Private medical insurance (PMI)
Group personal pension plan
Career support for family and friends
25 working days paid holiday with the opportunity to buy extra days off each year
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