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The Marketing Strategy & Integration AD role is responsible for enhancing brand strategy through an insight-led approach that prioritizes closing gaps in care and advancing patient outcomes. This role partners across business units, therapeutic areas, and innovation and analytics teams to translate market insights into actionable plans and initiatives that drive measurable public health and business impact.
Job Responsibility:
Lead development of holistic PHI plans in partnership with PHI and brand teams, leveraging PHI capabilities to address gaps—especially for high-need populations
Collaborate cross-functionally with analytics, brands, innovation, customer engagement to gather and analyze market research, competitive intelligence, and care-gap data to identify untapped business growth opportunities
Embed health equity into go-to-market plans and brand strategy, prioritizing closing care gaps and improving patient outcomes to drive equitable health for all
Foster cross-functional partnerships to translate insights into scalable, patient-centered programs and digital health solutions, collaborating with innovation, analytics and IT teams
Apply measurement frameworks and data-driven decision-making to track outcomes, demonstrate impact, iterate, and expand programs
Requirements:
Bachelor’s degree in Marketing, Business, or related field (MBA or MPH preferred)
10+ years experience in strategic marketing planning within biopharmaceutical or related field
Proven ability to lead cross-functional teams and manage multiple projects
Excellent communication, collaboration, and stakeholder engagement skills
What we offer:
medical health insurance and dental insurance
life insurance
eligibility to participate in 401k plan with company match (if applicable)