Marketing Strategist

• Own the marketing strategic foundation
• Own the definition of ICP, target audiences, and customer segmentation
• Analyze customer needs, behaviors, and decision drivers across international and hyper-local markets
• Conduct deep market and category analysis to identify structural trends, growth levers, and risks
• Define and size the Total Addressable Market (TAM) for priority opportunities
• Quantify business and revenue potential, including short-, mid-, and long-term growth scenarios
• Ensure consistent interpretation and use of audience and market data across all Business Units
• Define the value proposition, positioning and offer direction
• Define and refine the value proposition by audience and use case in retail and online
• Define brand and product positioning among strategic audiences, including key differentiators and reasons to believe
• Define the product and offer strategy
• Direction based on the market opportunities and customer insight
• Support definition of price positioning and price points, in collaboration with trading and commercial teams
• Ensure the value proposition and offer are consistent across all distribution channels
• Guide the implementation and stakeholders collaboration
• Challenge existing assumptions and proposals using data, insights, and customer perspective
• Identify gaps in insights, data, or capabilities and recommend research or analysis to close them
• Partner with analytics and insights teams to improve customer, market, and performance visibility
• Support prioritization of initiatives based on strategic fit, impact, and feasibility
• Contribute inputs to annual planning, budgeting, and forecasting processes
• Monitor performance of strategic initiatives and adjust recommendations based on results
• Ensure learnings from tests, pilots, and campaigns are captured and scaled where relevant

• 8-10 years of professional experience
• At least 3 years in management consulting with top strategy firm
• Proven experience in marketing strategy, market sizing, and customer experience-driven projects
• Strong analytical, strategic thinking, and presentation skills
• Experience in work with retail as well as digital products
• Excellent communication and stakeholder management skills

Highly welcome experience with experience and leisure travel platforms, d2c marketplaces, hospitality

• Competitive salary and bonus scheme
• Opportunities for growth and development
• A culture built on curiosity, ambition, optimism, and connection