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Marketing Strategist

United States, Irving · Job Posted May 13, 2026
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Job Responsibility

  • Plan and execute trade show participation and customer-facing events to promote products and build relationships
  • Develop and implement marketing strategies aligned with company goals, target audiences, and market trends
  • Conduct competitive analysis, market research, and customer segmentation to inform strategy
  • Design and manage integrated marketing campaigns across digital, print, events, and trade channels
  • Oversee email marketing, SEO/SEM, and content strategies to drive lead generation and retention
  • Ensure consistent brand messaging across all marketing channels
  • Partner with sales teams to create tools and materials that support lead nurturing and conversion
  • Analyze campaign performance and optimize based on ROI and sales impact
  • Manage digital presence including website performance, social media, PPC, and marketing automation platforms
  • Implement and manage tracking tools such as Google Analytics and Looker Studio to measure KPIs
  • Attend trade shows, open houses, trainings, and other customer-facing events

Requirements

  • 3+ years of experience in B2B marketing strategy, preferably within manufacturing or logistics
  • Proven ability to execute integrated marketing campaigns with measurable business outcomes
  • Strong understanding of buyer personas, sales cycles, and channel marketing
  • Proficiency in Google Analytics, Looker Studio, MailChimp, Canva, CRM systems, and Adobe Creative Suite
  • Strong communication, project management, and cross-functional collaboration skills
  • Analytical mindset with strong attention to detail
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus)
  • Willingness to travel 15 to 20% for events

Nice to have

  • Background in manufacturing, logistics, or product-driven industries
  • Experience supporting channel sales and partner marketing efforts
  • Exposure to product data, catalogs, or e-commerce environments

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