Job Description:
The Marketing Strategist will support the entire marketing organization and will analyze and interpret data to deliver insights and recommendations that are data-driven and improve the performance of marketing programs and campaigns. The ideal candidate has strong analytical skills, with an in-depth knowledge of leveraging AI tools to improve marketing strategy, attribution models, funnel measurement, lifecycle management, hand-off process to sales, and are experienced with the functional areas of marketing automation, MarTech, CRM and reporting and analytics. This candidate will effectively communicate findings and actionable recommendations to stakeholders in a succinct manner. This role supports Medius’ marketing database, marketing technologies, AI GTM strategy, and processes, and will help to optimize our marketing initiatives for better resource allocation and understanding of key levers to pull, all within a dynamic and ever-changing business landscape. As a member of the Marketing Operations & Analytics team, the Marketing Strategist, is an integral player in the scalable growth of the entire marketing organization, helping define measurement frameworks, understanding and leveraging latest AI tools and trends, building predictable business practices, and accelerating our pipeline and bookings engine. On any given day, you may be helping evaluate Medius’ brand awareness, measure campaign effectiveness, dig into whitespace in our prospect database, building an AI agent to automate processes, or identify ways to optimize the hand-off between marketing and sales. This role reports to the Vice President, Marketing Operations & Analytics.
