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Full-time Marketing Specialist position available with competitive salary. Work in a dynamic team in Sydney NSW 2096. On behalf of our client, we are currently seeking a dynamic and experienced Marketing Specialist to plan, develop, and implement effective marketing and communication campaigns for our products and services across international markets. The successful candidate will be responsible for analysing market trends, creating consumer awareness, and supporting the company’s global sales objectives through strategic marketing initiatives.
Job Responsibility:
Advising senior management on marketing strategies and campaigns to reach target markets, create consumer awareness, and effectively promote the attributes of GoXPro’s products and services
Planning, developing, and organising advertising policies and campaigns to support international sales objectives
Supporting business growth and development through the preparation and execution of marketing objectives, policies, and programs
Advising on all elements of the marketing mix, such as product mix, pricing, advertising and sales promotion, selling, and distribution channels for various international regions
Coordinating the production of marketing and advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, and digital content production, within time and budget constraints
Implementing and managing multi-channel campaigns, including digital marketing (SEO/SEM, social media, email marketing) and traditional media placements
Liaising with external agencies, suppliers, and media outlets to ensure the effective execution of marketing campaigns
Commissioning and undertaking market research to identify market opportunities for new and existing goods and services in different international contexts
Researching potential demand and market characteristics for new products and services, and collecting and analysing data and other statistical information
Analysing data regarding consumer patterns and preferences to interpret and predict current and future consumer trends
Monitoring competitor activities and market changes to identify threats and opportunities
Tracking and analysing campaign performance, website traffic, and other marketing metrics to evaluate the effectiveness of strategies
Preparing and presenting regular reports on marketing activities, campaign results, and return on investment (ROI) to senior management
Requirements:
Proven experience in a marketing role, with a focus on strategy development and campaign execution
Strong understanding of international marketing principles and digital marketing channels
Excellent analytical skills with the ability to interpret market data and consumer trends
Proficiency in using marketing software, analytics tools, and CRM systems
Exceptional communication, negotiation, and project management skills
Fluent in English and French
A bachelor’s degree in marketing, Business, Communications, or a related field is highly desirable
Minimum one year of work experience on relevant position
What we offer:
Competitive salary based on experience
Opportunities for professional growth and training
A supportive and dynamic work environment
Work on exciting projects with cutting-edge technology
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