Marketing Specialist

• Develop and execute content strategies, including website updates and optimization using WordPress, to ensure clarity, engagement, and improved SEO performance
• Create and manage new website pages, refresh legacy content, and optimize blog posts for enhanced user experience and visibility
• Design and implement landing pages, lead nurturing workflows, and other digital assets to support automated follow-up and conversion
• Track and analyze content performance using Google Analytics and other tools, providing actionable insights to refine marketing campaigns
• Conduct A/B testing to improve website and landing page conversion rates while adhering to SEO best practices
• Collaborate with cross-functional teams, including social media and media specialists, to align content with broader digital marketing initiatives
• Assist with the creation of newsletters and support marketing operations, including event follow-up campaigns and promotional materials
• Manage website forms to streamline lead capture and ensure efficient routing
• Contribute to marketing automation strategies, workflow optimization, and continuous learning to stay current on industry trends
• Support the team in repurposing existing content across multiple channels to maximize reach and impact

• Bachelor’s degree in marketing, communications, journalism, business, or equivalent experience
• Minimum of 2 years of experience in inbound marketing, digital content creation, or lead generation
• Proficiency in WordPress, Google Analytics (GA4), and keyword research tools such as SEMrush, Ahrefs, or Moz
• Familiarity with marketing automation platforms such as HubSpot, Zoho, or Mailchimp
• Strong understanding of SEO principles and ability to apply them in content creation
• Experience in email campaigns, A/B testing, and digital marketing activities
• Knowledge of Adobe Creative Cloud and CMS platforms for content management

Interest or experience in public safety, healthcare, or related industries is a plus

• medical, vision, dental, and life and disability insurance
• eligible to enroll in our company 401(k) plan