Marketing Specialist Job at HSO (Toronto)

Marketing Specialist

HSO

Location:
Canada , Toronto

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Reporting to the Vice President of Marketing for HSO Canada, perfect for someone who loves building clean processes, running campaigns end-to-end, and using data to make smart decisions. The successful candidate will play a pivotal role in building pipeline across HSO’s core industries, Professional Services & Manufacturing, while also marketing our full suite of Microsoft business solutions, including CRM (Customer Engagement), ERP (Finance & Supply Chain), and Cloud Services (Azure, Data & AI). This is a hands-on role for someone who is organized, proactive, and comfortable rolling up their sleeves – whether that means executing a multi-channel campaign, preparing CRM lists, validating lead flow, or supporting customer lifecycle programs. You will help drive pipeline, strengthen customer relationships, and ensure our marketing engine runs smoothly and accurately.

Job Responsibility:

Craft compelling messaging and value propositions tailored to our industry verticals (Professional Services & Manufacturing) and solution offerings (CRM, ERP, and Cloud Services), ensuring alignment with target audiences and revenue goals
Design and execute integrated demand generation campaigns that build C-level pipeline, from strategy to execution, measurement, and optimization
Drive partner-led and referral marketing programs, identifying and cultivating strategic partnerships within the Microsoft ecosystem, including close collaboration with Microsoft’s marketing and sales teams
Lead lifecycle marketing initiatives across the buyer journey, using a mix of digital and relationship-based tactics to deliver high-quality, sales-ready opportunities
Track and report campaign performance, continuously optimizing programs using data-driven insights
Ensure accurate and timely reporting to Microsoft, including campaign results, “Win Wires,” and opportunity tracking through Microsoft’s Partner Center
Maintain database health, reducing list decay and unsubscribes while improving the impact of email marketing efforts
Perform manual data hygiene tasks in CRM and marketing automation platforms to ensure accurate segmentation, reporting, and attribution
Collaborate on conference and event planning, coordinating logistics, promotion, and post-event follow-up

Requirements:

2+ years of B2B marketing experience in the technology industry, preferably for a Microsoft partner or a competitive solution provider
Firsthand experience using CRM and marketing automation systems, ideally with Microsoft Dynamics 365
Strong written and verbal communication skills
Capacity to demonstrate your ability to deliver business results through integrated, multi-touch campaigns and programs
Demonstrated experience partnering with Sales to deliver results
Experience with media platforms (LinkedIn) & PPC on these platforms
Solid background in creating and implementing marketing campaigns that use live email, events, webinars, digital advertising, and social media
Experience using a web content management system, such as Umbraco or WordPress
Excellent collaboration skills, but also works well independently
A bachelor’s degree in business, marketing, communications, or a similar concentration
Proficiency in Microsoft Office including Microsoft Word, Excel, PowerPoint, Teams, and Outlook

Additional Information:

Job Posted:
January 11, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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