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Marketing specialist

Australia, Kings Park 70000.00 - 90000.00 AUD / Year · Job Posted December 14, 2025
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Job Description

Full-time Marketing Specialist opportunity with a competitive salary. Join a growing solar company in Kings Park, NSW 2148, and lead impactful marketing initiatives across Australia. MP Solar Pty Ltd is a trusted solar solutions provider, established by fully qualified electricians and CEC-accredited installers with over 20 years of industry experience. Since 2017, the company has delivered expert and reliable solar services through its Solarmaxx brand, helping homes and businesses transition to cleaner and more sustainable energy. We are seeking a talented and passionate Full-Time Marketing Specialist to join our team. The ideal candidate will bring strong marketing capability, an understanding of the Australian solar market, and the ability to develop strategies that drive brand visibility, lead generation, and customer engagement.

Job Responsibility

  • Develop and implement comprehensive marketing strategies to promote solar products and services across Australia
  • Conduct detailed market research to identify customer needs, preferences, and emerging trends within the solar industry
  • Create and manage multi-channel marketing campaigns—digital, social media, print, and events—tailored to specific Australian regions
  • Collaborate with the sales team to drive effective lead generation and customer acquisition initiatives
  • Enhance the company’s digital presence, including website optimisation, SEO improvements, and online advertising management
  • Plan and execute targeted marketing initiatives to educate and promote the benefits of solar energy
  • Produce engaging content such as blog articles, videos, and educational materials related to solar solutions
  • Coordinate with external agencies and partners to deliver creative and high-impact marketing campaigns
  • Analyse marketing performance metrics and adjust strategies for continuous improvement
  • Stay updated on the Australian solar industry landscape, government incentives, and regulations to identify opportunities
  • Build and maintain strong relationships with industry influencers, associations, and partners to enhance brand credibility
  • Attend industry events, expos, and conferences to represent the brand, generate leads, and monitor market developments
  • Provide market insights to the product development team to support improvement and innovation
  • Monitor competitor activity and industry trends to inform product positioning and business strategy
  • Manage the marketing budget efficiently to maximise ROI

Requirements

  • Relevant tertiary qualifications
  • Minimum 2 years’ experience in a marketing role, preferably within a technical or energy-related industry
  • Strong communication skills and the ability to create compelling marketing content
  • Excellent analytical and critical thinking abilities
  • Highly self-motivated with the ability to work independently
  • Strong work ethic, reliability, and attention to detail
  • Excellent time management with the ability to meet deadlines

What we offer

Superannuation

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