Marketing Specialist Job at Ritchie Bros (Perth)

Job Description

The Marketing Specialist assists the Marketing team in driving buyer demand generation and growth through the development, implementation, management and measurement of multi-platform, multi-channel buyer campaigns. Works in conjunction with other marketers, product, sales and leadership taking initiative and ownership to strategize targeted integrated marketing campaigns leveraging a wide array of tactics in the marketing mix, delivering high demand and increasing new buyer engagement.Provides awareness and communication to the entire marketing department on industry demand, trends and specifications.

Job Responsibility

Compile performance metrics to assess deficiency on demand, and proactively manages an iterative process with marketing organization for improving conversion based on observed performance
Assist in driving national, regional, and local marketing plans and campaigns to support revenue objectives and grow the customer base in our primary industry sectors
Stays current with trends and new developments related to assigned market segments and industries. Research and analyze relevant internal and external data in order to develop market insights and recommendations for review by various stakeholders
Serves as a liaison across departments and functional groups to articulate buyer demand based on equipment and industry specifications
Ensures the coordination and follow through the execution of all the campaigns across all platforms and media
Provides macro and micro insight for the territory and sectors responsibility to educate marketing stakeholders in order to improve performance and conversion
Acts as the voice and messenger of the respective region, and dedicated sector to the central marketing function, and vice versa
Perform other duties as assigned
Produce compelling visual content—including videography, photography, and digital assets—tailored to key industry sectors and optimised for digital and social media channels
Plan, coordinate, and support the delivery of events, conferences, and trade shows, including attendance where required.

Requirements

Minimum 1-2 years’ Marketing experience
Superior organization skills and attention to detail
ability to proactively manage multiple projects simultaneously
Excellent communication skills – verbal, written, visual
Strong knowledge of traditional and digital media. Experience with industry verticals
Ability to thrive under the pressure of deadlines in a dynamic team environment
Excellent interpersonal and leadership skills with a proven ability to build good and productive business relationships
Strong reporting capabilities with the ability to track campaign performance and business performance.

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