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We’re seeking a Marketing Specialist (Contract) to support Dialpad’s demand generation efforts in the APAC region, with a focus on Australia. This role will partner closely with the global Demand Generation team to execute campaigns that drive pipeline and revenue growth. You’ll play a hands-on role in launching, optimizing, and reporting on acquisition programs across digital channels, helping to build Dialpad’s presence in the region.
Job Responsibility:
Support the execution and optimization of customer acquisition campaigns across digital channels, including SEM, paid social, display, and online video
Assist in managing affiliate and CPL programs, including coordination with review platforms
Partner with the global team to help execute ABM campaigns and targeted marketing initiatives
Collaborate with web and content teams to support updates to regional web pages and contribute to SEO optimization efforts
Work cross-functionally with Marketing Operations, Product Marketing, Channel Marketing and Creative teams to test messaging and improve campaign performance
Track campaign performance and provide regular reporting on key metrics, including pipeline contribution and ROI
Support budget tracking and ensure efficient allocation of spend across channels
Coordinate with external vendors and agencies as needed to support campaign execution
Help maintain campaign calendars, workflows, and documentation to ensure smooth execution
Requirements:
3–5 years of experience in marketing, demand generation, or paid acquisition roles
Hands-on experience supporting digital marketing campaigns across channels such as SEM, paid social, and display
Familiarity with affiliate programs, CPL models, or review platforms is a plus
Exposure to ABM tools or programs (e.g., 6Sense, Demandbase) preferred but not required
Basic understanding of SEO and web performance optimization
Strong analytical skills with the ability to track and interpret campaign performance data
Experience working with marketing tools such as Google Ads, LinkedIn Campaign Manager, Salesforce, or similar platforms
Experience working with a channel and/or partnership ecosystem and executing on mutually beneficial marketing campaigns
Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously
Strong communication skills and ability to collaborate across global teams
Comfortable working in a fast-paced, dynamic environment
Nice to have:
Familiarity with affiliate programs, CPL models, or review platforms
Exposure to ABM tools or programs (e.g., 6Sense, Demandbase)
What we offer:
Competitive salary
Comprehensive benefits
Real opportunities for growth
Cutting-edge AI tools
Robust training program
Inclusive offices
Vibrant environment for collaboration and connection