Marketing Specialist Job at IAG GBS (Toronto)

Marketing Specialist

IAG GBS

Location:
Canada , Toronto

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Are you a motivated marketer who enjoys hands-on execution across a variety of digital channels? Do you like working in a fast-paced environment where you can learn multiple areas of marketing—paid media, email automation, content promotion, and analytics? If you’re detail-oriented, curious, and eager to grow into a full-stack marketer, this role is a great fit. We’re seeking a Marketing Specialist who will support the execution of digital programs that generate awareness, engagement, and qualified leads. You will work closely with the SVP of Marketing to implement campaigns, monitor performance, manage assets, and help improve our marketing operations. This is an ideal role for someone with foundational experience who wants broad exposure to modern B2B marketing.

Job Responsibility:

Support multi-channel campaign execution
Build and manage basic email and nurture workflows
Coordinate content and marketing assets
Collect, organize, and report performance data
Maintain tracking, QA, and marketing operations tasks
Support SEO and content promotion efforts
Manage updates to the website or landing pages
Help coordinate events, webinars, and partner marketing activities
Research new tools, channels, and techniques
Maintain organized documentation for campaigns, audiences, templates, and processes

Requirements:

3-5 years of experience in digital marketing or marketing coordination roles
Exposure to email marketing, CRM/automation tools, or analytics
Strong attention to detail and comfortable with data
Familiarity with HubSpot or similar marketing automation platforms
Basic understanding of digital channels (e.g., Google Ads, LinkedIn Ads, social media, landing pages, email campaigns)
Excellent communication skills and the desire to learn quickly
Fluent English is mandatory

Nice to have:

Experience with Google Analytics, tag managers, or basic CRO concepts
Comfortable editing simple web pages or landing pages (no coding required)
Experience supporting webinars or virtual events
Exposure to B2B marketing or eCommerce technology
Ability to manage multiple small tasks and deadlines
Experience using generative AI tools for content drafting or research

What we offer:

A career with thought leaders
A career in the fast-paced world of retail eCommerce, digital marketplaces and platform businesses
A career with first movers
A career in a flat management structure
A career in a culture that rewards creativity and innovation, risk-taking and teamwork

Additional Information:

Job Posted:
January 05, 2026

Employment Type:

Fulltime

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