Marketing Specialist Job at The Toro Company (Orrville)

Marketing Specialist

The Toro Company

Location:
United States , Orrville

Category:
-

Contract Type:
Not provided

Salary:

60000.00 - 70000.00 USD / Year

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Job Description:

The Marketing Specialist I coordinates and implements marketing communications projects; supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging. They create consistent themes, messaging, and branding in all communication touch points, including advertising and social media; and sources and develops content and visual collateral for campaigns. They track projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Support the needs of all trade shows, distributor business meetings and conventions, as required.

Job Responsibility:

Lead Management: Oversee all incoming leads - from pre-qualification and profile-building in the Ventrac network, to dealer assignment, plus follow up through the sales process
Optimize lead generation through management of all incoming platforms, as well as reporting lead stats
Distribute physical marketing material for lead inquiries
Work alongside the marketing team to craft strategic initiatives focused on driving customer interaction and lead growth
Customer Service: Receive phone calls and provide product support for current and prospective customers
Monitor and respond to customer inquires via the info@Ventrac inbox
Brand Support: Social media interaction: monitor comments and messages, respond to inquiries, and relay helpful insights to the marketing and product teams
Tradeshow planning: help the marketing and training teams to develop and execute plans including logistics, content, equipment strategy, and show insights
Participate in marketing activities, both in-office and on-site in the field
Operation of equipment during video shoots (optional, not required)
Support various sales and marketing initiatives focused on driving engagement with both internal teams and external brand participants

Requirements:

Completed HS Diploma or GED equivalent required
2+ years’ experience in marketing related duties and tasks required, such as: digital marketing campaigns with Google, Facebook or agency level
Excellent interpersonal and communications skills, exhibit initiative and be a team player fully supportive of division and company objectives and culture
Strong customer orientation, including experience with Voice of Customer
Passion for providing market-leading products on time and within project scope
Working knowledge and experience in graphic arts, digital advertising and production
Familiar with marketing automation, social media marketing, and web analytics

Nice to have:

Bachelor's degree required, preferably in the fields of marketing, business or engineering
Excellent computer skills including CRM Software and/or SAP, preferred
2+ years of experience in one of the following industries: Manufacturing, Farming, Automotive, and/or outdoor power equipment industry preferred

What we offer:

Competitive salary
Affordable and top-tier medical/dental/vision plan
401k
Dress for your day - casual, corporate environment
Onsite café
Complimentary use of onsite fitness facility
Mental health and financial health resources
20 hours of paid time to volunteer in the community
Summer Hours - flexible schedule during the summer
Access pay early with DailyPay

Additional Information:

Job Posted:
January 11, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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