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The Marketing Specialist is a creative, organized, and detail-oriented individual who has a passion for marketing in the food, beverage and hospitality industry. This role is responsible for executing marketing strategies to promote awareness, increase guest satisfaction, and drive profitable growth in all amenity spaces. Overall responsibilities include developing content to drive customer awareness and engagement, working with the operations and culinary teams.
Job Responsibility:
Executing marketing strategies to promote awareness, increase guest satisfaction, and drive profitable growth in all amenity spaces
Developing content to drive customer awareness and engagement
Working with the operations and culinary teams
Executing and measuring the success of the marketing programs based on established KPIs
Driving profitable growth through a comprehensive marketing strategy and plan including activation and communication plan
Creating marketing materials via Canva or other design software
Working with operators and front-line managers to develop signage and marketing collateral
Developing marketing implementation plans and works with Operations and Culinary Team to activate and measure success
Leading the development and implementation of signage, smallwares, and merchandising
Meeting regularly with leadership team to present new ideas and plans that deliver on client-driven project goals
Managing and maintaining respective updates for online café websites
Providing continuous support with product and program innovation, including participating in marketing presentations
Protecting the integrity of the client brand and proprietary information
Building relationship with clients, organization department heads and subgroups/community groups
Coordinating special events, promotions, marketing collateral, media interaction, website updates, social media marketing
Working with the Operations, Culinary and Corporate Marketing Teams to develop Marketing Growth and Customer Engagement Plans and gathers metrics and ensure the right solutions and systems are in place
Working collaboratively with Marketing and Brand Leaders to ensure development of the right programs and content.
Requirements:
Bachelor’s Degree preferably in marketing, digital comm, or other related field from an accredited university
A minimum of 3 years of marketing experience plus program development and execution
Demonstrated success planning, implementing, and optimizing communications and marketing campaigns
Strong storytelling skills, conveying the vision and impact of marketing and menu promotions and programs
Expertise in digital platforms and customer journey plans
Experience in design in Canva or other programs
Ability to communicate and work cross-functionally with a variety of teams, both internal and external
Ability to develop a strong communication plan using a multi-channel approach: web site, social channels, email campaigns, menuboards, internal client communication channels, etc.
What we offer:
Medical, dental, vision, and work/life resources
Retirement savings plans like 401(k)
Paid days off such as parental leave and disability coverage