Marketing Specialist Jobs

Marketing Specialist

Adtalem Global Education

Location:
United States, Chicago

Category:
-

Contract Type:
Not provided

Salary:

49199.33 - 88841.36 USD / Year

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Job Description:

The Marketing Specialist will be part of the Institutional Marketing team that oversees either Walden University’s, Chamberlain University’s or Ross Medical School product marketing campaigns. The team ensures strong return on investment from advertising budgets across a number of online and offline channels (TV, CTV, paid search, paid social, display, online video, website, CRM, etc.). As part of Adtalem’s Marketing team, you support the inquiry-to-enrollment process. In this role, you will execute new and innovative ways to reach a high-quality audience, deliver superior customer experience and drive revenue for the overall business.

Job Responsibility:

Develop annual marketing plan based on business goals (at university and program level) that align within the overall brand
Working closely with enrollment and media channel managers to develop marketing strategies, positioning and tactical execution
Determine how to improve awareness, lead flow and conversion
Collaborate with internal teams and agency partners on the development and optimization of media plans that will increase traffic, leads/inquiries, new students and revenue
Work with analytics team to use data-driven insights and analytics to track performance against initiative goals and inform strategic decision making
Work with internal teams responsible for day-to-day execution of projects across Adtalem’s online and offline media activities, ensuring timely coordination between brand, creative and operations
Compile and update product claims, key benefits, and differentiators
Manage execution of creativity in market with agencies including ensuring that creatives match brand guidelines and pass legal and regulatory approval
Create personalized content for each point along customer journey
Develop ongoing webinar content and coordinate execution with enrollment, faculty and events team
Perform competitive research and stay up to date on latest media trends and position the product to “win” in the marketplace
Complete other tasks as new opportunities arise

Requirements:

Bachelor’s degree required
Three (3) plus years’ experience in marketing or advertising agency preferred
Strong project management and communication skills
Knowledge of offline and digital media
Innovative thinker, collaborative team player and skilled communicator
Ability to convey complex subjects to stakeholders in an understandable way
Expert knowledge of Microsoft Suite (Word, Excel, PPT)
Ability to work independently at a fast pace
Accuracy and accountability for work
Must be well organized and detail oriented
Training skills – must be able to convey concepts/processes to others
Produce and deliver reports (written/verbal) on various aspects of job to keep others informed

What we offer:

Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Adtalem’s Flexible Time Off (FTO) Policy
12 Paid Holidays

Additional Information:

Job Posted:
December 15, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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