Marketing Specialist Job at NTT DATA (Bangalore)

Marketing Specialist

NTT DATA

Location:
India , Bangalore

Category:
-

Contract Type:
Not provided

Salary:

Not provided

Save Job

Apply Position

Job Description:

The Business Development Representative is a deeply experienced resource, responsible for qualifying client leads generated through marketing campaigns, social media, or specific client or industry events. This role forms part of the marketing demand generation team responsible for lead follow ups from marketing campaigns, social media, and specific client or industry events to generate leads to drive pipeline growth. This role is responsible for passing all qualified leads onto the relevant sales team for further engagement and opportunity creation.

Job Responsibility:

Qualifies all leads before assigning them to the relevant sales team. Collaborates with the sales team to create opportunities for assigned leads where applicable and adds value to marketing-driven opportunities
Collaborates with sales stakeholders to drive pipeline growth through outbound prospecting efforts
Validates all leads using tools such as LinkedIn, Client 360, Email, or telephone to ensure they meet requirements
Supports reporting to stakeholders on the marketing-contributed pipeline, as well as BDR lead reports
Presents at monthly pipeline review meetings with global marketing leadership and assists the marketing team with bottom-of-the-funnel numbers as required
Sets up appointments with prospective clients and the sales team, and follows up with sales to ensure status updates on Salesforce
Manages the process of rejecting, accepting, and recycling leads according to the MQL definition
Nurtures prospect accounts and progresses them from marketing qualified leads to sales qualified leads
Documents and explains clients' desired outcomes strategically for specific opportunities
Responsible for performance reporting and data analysis to identify gaps and opportunities for pipeline growth

Requirements:

Minimum of 6-8 years of relevant experience with a proven ability to independently manage programs
Bachelor’s degree in marketing or a related field of study
Proactive approach towards generating leads, collaborating with team members, and following through on potential opportunities
Strong analytical skills and the ability to work effectively with data
Independently handles metrics tracking and updating relevant databases/data sets
In-depth knowledge of LinkedIn Sales Navigator, Lusha, and Salesforce
Exceptional verbal and written communication skills with a keen awareness of how to effectively engage with prospective clients
Proven ability to build relationships and collaborate with various functional teams
Comprehensive understanding of the Technology industry
Business proficiency in both spoken and written English
High proficiency in MS Excel, PowerPoint, SharePoint, and Word
Flexibility to work evening hours as needed for communication with the US

Nice to have:

Extensive experience in a related role, such as technology or software telesales, business-to-business lead generation, or inside sales
Proficient in using Salesforce.com or other sales automation and prospecting tools
Skilled in lead generation through web-based and social media platforms
Substantial prior experience within a marketing environment is highly advantageous
Proven experience in a player-coach team leadership position
Knowledge and Application: As an expert specialist, contributes to the formulation of concepts and techniques. Completes intricate tasks in innovative and efficient manners
Problem Solving: Regularly handles complex assignments that require independent action and a high degree of initiative to address issues. Provides recommendations for new procedures

Additional Information:

Job Posted:
March 01, 2026

Employment Type:

Fulltime

NTT DATA - All Job Offers

Job Link Share: