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As a Marketing Specialist, you will be supporting the growth of the business by promoting products and services to existing and prospective customers through integrated marketing campaigns. This role will also include market research, data analyses and content development.
Job Responsibility:
Develop strong relationships and collaborate with the sales team, product line managers, executives and customers
Draft, propose and support the execution of integrated marketing programs, including social media, earned media, sponsorships, events, and advertising
Plan and manage social media calendars and paid targeting campaigns
Create and maintain an inventory of marketing brochures, case studies, presentations and other content
Perform data analyses and data entry to support sales and marketing projects
Design and conduct global customer surveys
Maintain an events calendar, secure speaking opportunities, and help prepare executives
Performs other duties as assigned
Requirements:
BS/BA in Marketing or a related field of study
1-3 years of marketing experience or experience in a related field
Excellent verbal and written communication skills
Strong analytical and problem-solving skills
Excellent time management and planning/forecasting skills
Excellent organizational skills and attention to detail
Proficient in Microsoft Excel
Experience with Salesforce
Experience managing websites and social media – primarily, LinkedIn and Twitter
US Citizen, GC Holder, or Authorized to Work in the US
Nice to have:
MBA or other advanced degree in related field
Knowledge of Oil & Gas Equipment, Automation and/or the Energy Industry