Marketing Specialist

• Develop and create marketing materials, such as sales and product collateral, ensuring adherence to brand guidelines
• Collaborate with internal teams (e.g., R&D and Sales) to outline and execute a strategic content development plan aligned with sales goals
• Write, proofread, and edit creative and technical content used across different mediums
• Support Sales Enablement activities as needed
• Plan targeted advertising to complement campaigns, including ABM initiatives
• Work to maximize search engine optimization (SEO) for all content — from website to videos to inbound marketing
• Leverage best practices for tracking, including utilization of UTM codes for audience evaluation and success measurements
• Create and post social media content
• Manage and update website content to ensure accuracy, brand consistency, and SEO optimization
• Collaborate with internal teams to develop landing pages, event pages, and other digital assets to support campaigns
• Monitor web analytics to improve site performance and engagement
• Plan, coordinate, and execute company events such as webinars, trade shows, and corporate tech open houses
• Manage event logistics, vendor coordination, and promotional campaigns
• Track event performance, gather attendee feedback, and recommend improvements

• Bachelor’s degree in business administration, marketing, communications, or a related field
• 3+ years of experience in marketing (B2B software/technology industry preferred)
• Knowledge of various marketing and analytics tools such as HubSpot, Google Analytics, CRM systems (preferably Salesforce), and content management systems (WordPress preferred)
• MS Office proficiency
• experience with Adobe Creative Suite (e.g., Photoshop, InDesign, Illustrator) is a plus
• Strong event planning and coordination skills
• Excellent analytical skills with a knack for managing and interpreting data
• Strong written and verbal communication skills, capable of tailoring the message and voice to the audience and platform
• Skilled in writing and editing content with an attention to detail
• Capable of managing multiple projects, which includes prioritization, organization, and effective escalation of issues

experience with Adobe Creative Suite (e.g., Photoshop, InDesign, Illustrator)

• Dynamic and highly talented team of experts
• The opportunity to bring in your own ideas, implement them and make them accessible to a large customer base
• The opportunity to build a professional network in various branches of industry
• An attractive salary and additional company benefits