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The Marketing Specialist will assist in the planning and execution of internal and external marketing activities across Asia Pacific as directed by the Snr Manager – APAC Marketing. You’ll leverage your industry and marketing knowledge, coupled with a digital-first mentality to engage new and existing customers in ways that profitably drive customer acquisition, upsell and retention. You will also leverage BlackLine’s partner network, where applicable, in order to support the generation and capture of qualified pipeline. A big part of your role will be supporting the transition of BlackLine’s marketing activities to a digital-first, ROI focused model.
Job Responsibility:
Support the delivery of full lifecycle marketing programs including theme conceptualisation, strategy development, content procurement, copywriting, scheduling, promotions, reporting, and evaluation. This can include webinars, live events, virtual events, direct mailers, digital, and ABM programs
Work effectively with clients, internal teams, and external vendors to flawlessly deliver world-class programs that drive successful results against established strategic objectives, timelines and financial goals
Support the planning and creative development of marketing initiatives, proactively managing all event needs from branding, agenda design, and venue selection to event execution
Use planning tools, i.e., budget tracking, project timeline, production schedule, event specs, meeting agendas and notes, etc
Track budget costs throughout the course of project and communicate scope changes that effect budget in a clear manner
reconcile budgets
Requirements:
Bachelor’s degree in a related field or Associate's degree and 3 years related work experience
Knowledge of CRM and common marketing tools
Passionate, with a positive attitude and excellent verbal and written communication skills
Exceptional project management, budget management, time management and organizational skills
Self-motivated and able to work smart in a fast-paced, high-growth environment
Proficient writing skills. Able to create emails, landing page copy, and program briefs
Strong understanding of current marketing concepts, strategy, and best practices
Nice to have:
Possess strong analytical and technical skills
Have solid project and task management, organization, and planning skills
Be an exceptional communicator both verbal and written
Be able to work independently with minimal supervision and guidance
Have the ability to be flexible and adapt quickly
Be able to reach out, communicate, and ask for participation of accounting professionals at manager and above levels
Have the ability to learn new skills
Absorb and understand software and product information
Have relevant experience at a software company or similar industry
Be a self-started, self-motivator, results-oriented, team player, and collaborator
What we offer:
A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation
A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives
A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity