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Randstad Logo Randstad · -

Marketing Specialist

Canada, Pointe-Claire 50000.00 - 80000.00 USD / Year · Job Posted May 05, 2026
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Job Description

Our client in the West Island is currently looking for a marketing communications and performance specialist Our environment is fast paced, where passion, drive, commitment to excellence and accountability are a few words that describe our culture. If you are passionate about quality and beauty, this opportunity is for you. Reporting directly to the Ecommerce Manager, your role is pivotal in driving online engagement, increasing brand awareness, and delivering exceptional customer experiences. This position combines strategic thinking with hands-on execution, perfect for a digital marketing professional eager to make a significant impact.

Job Responsibility

  • Develop and implement a cohesive digital marketing strategy to enhance brand visibility, customer engagement, and sales performance
  • Manage content creation across social media, email, and other digital platforms, ensuring consistency with brand voice and values
  • Oversee the optimization of Shopify, ensuring user-friendly, visually appealing, and informative experiences
  • Plan and execute engaging webinars to promote education and interaction with our products
  • Develop, implement, and optimize campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and other paid media channels
  • Monitor and analyze KPIs to ensure campaigns are performing efficiently
  • Collaborate with creative teams to produce high-performing ad creatives and copy
  • Invoice Processing: Routing bills from freelancers, agencies, and software providers for approval
  • Perform regular A/B testing on ad creatives, audiences, and landing pages to improve performance
  • Analyze customer behavior and lifecycle data to optimize retention and repeat purchase strategies
  • Track, analyze, and report on campaign performance, website traffic, and customer behavior
  • Use data insights to inform campaign strategy and continuously improve results
  • Work closely with marketing and creative teams to develop integrated campaigns that drive awareness, traffic, and sales
  • Stay ahead of industry trends and emerging technologies, integrating innovative practices to strengthen our online presence

Requirements

  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field a strong asset
  • Experience: 3-5 years in marketing
  • Experience in the beauty industry an asset
  • English and French spoken ideally or bilingual
  • English-speaking internal and external [clients/partners/employees] located outside Quebec on a [daily/regular] basis
  • Technical Skills: Proficiency with digital marketing tools like Google Ads, Google Analytics, Facebook Ads Manager, and email marketing software
  • Shopify experience is a plus
  • Creative & Analytical Mindset: A balance of creative flair and data-driven problem-solving
  • Team Player: Ability to work collaboratively in a fast-paced environment
  • Project Management: Strong organizational skills with meticulous attention to detail
  • Strong Focus on Results-Driven Growth: Paid media expertise and lifecycle marketing skills

Nice to have

  • Experience in the beauty industry
  • Shopify experience

What we offer

  • Monday-Friday 8AM-4:30PM or 8:30AM-5PM
  • Hybrid model 2 days from home 3 days in the office
  • Competitive Salary based on experience
  • 3 weeks vacations
  • Benefits Medical and Dental
  • RRSP 3% matching
  • Company Events, BBQ's, Christmas parties
  • Birthday celebrations
  • Free products
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