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Drive Growth and Brand Awareness for HawksCode. Are you a creative and data-driven marketing professional passionate about technology? Join our marketing team and help us showcase our innovative solutions to the world. As a Marketing Specialist at HawksCode, you’ll be responsible for developing and implementing marketing strategies to promote our products and services. You’ll work closely with various teams to create compelling content, manage digital marketing campaigns, and analyze their performance to drive brand awareness and lead generation.
Job Responsibility:
Develop and execute marketing campaigns across various channels (digital, social media, email)
Create engaging content for our website, blog, and social media platforms
Manage and optimize our social media presence
Coordinate with the design team to create marketing collateral
Plan and execute webinars, events, and trade shows
Analyze marketing metrics and prepare reports on campaign performance
Conduct market research to identify new opportunities and trends
Collaborate with the sales team to develop lead generation strategies
Manage relationships with external marketing vendors and agencies
Stay updated on industry trends and competitor activities
Requirements:
Bachelor’s degree in Marketing, Communications, or related field
1+ years of experience in digital marketing, preferably in the tech industry
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools)
Strong writing and editing skills with the ability to adapt tone for different audiences
Experience with content management systems (e.g., WordPress)
Analytical mindset with the ability to interpret data and derive insights
Excellent project management and organizational skills
Creativity and ability to think outside the box
Nice to have:
Experience with marketing automation platforms (e.g., HubSpot, Marketo)
Knowledge of SEO best practices
Familiarity with graphic design tools (e.g., Adobe Creative Suite)
Understanding of B2B marketing strategies
Experience with video production and editing
Certifications in Google Analytics, Google Ads, or other relevant platforms