Marketing Specialist

• Assist in the development, execution, and monitoring of marketing campaigns across various channels (email, social media, web, etc.)
• Coordinate with internal teams and external vendors to ensure timely delivery of marketing materials
• Track and report on campaign performance metrics, providing insights and recommendations for optimization
• Collaborate with the content team to create compelling marketing materials, including social media posts, blog posts, whitepapers, case studies, and newsletters
• Ensure all content aligns with the company’s brand voice and regulatory requirements
• Manage the content calendar and ensure timely publication of materials
• Oversee the company’s social media presence, including creating and scheduling posts, engaging with followers, and monitoring analytics
• Develop and implement social media strategies to increase brand awareness and engagement
• Conduct market research to identify trends, competitive analysis, and customer insights
• Compile and present research findings to support strategic decision-making
• Maintain and update the marketing database and CRM system
• Ensure compliance with data protection regulations and best practices
• Assist in budget tracking and invoice processing
• Assist in planning and executing industry events, webinars, and trade shows
• Coordinate logistics, including registration, promotional materials, and post-event follow-up
• Work closely with the sales, product, and delivery teams to align marketing efforts with business objectives
• Provide regular updates and reports to the marketing manager and other stakeholders

• Bachelor’s degree in marketing, Business, Communications, or a related field
• 2+ years of experience in marketing, preferably within the software or financial services industry
• Proficiency in marketing automation tools (e.g., Microsoft Dynamics, Marketo), CRM systems, and analytics platforms
• Proficiency in English language
• Strong written and verbal communication skills
• Excellent organizational and project management abilities
• Familiarity with SEO, SEM, and digital marketing best practices
• Ability to work independently and as part of a team in a fast-paced environment

Knowledge of the financial services industry is a plus