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As a Marketing Specialist, you are responsible for developing and maintaining marketing strategies to meet organizational objectives for the CE business. Evaluates customer research, market conditions and competitor data. Co-ordinates with regional marketing and local commercial teams, marketing and promotional plans, prepares resources to achieve revenue, profitability and market share objectives for CE and CD.
Job Responsibility:
Collect and analyse market needs from various sources. Conduct market research
Lead yearly MCS and LRDP data
Plan and execute marketing activities including 3rd party events, educational seminars, conferences, in service programs, FME events (include other countries event) for the purpose of total engagement with the renal community and establishing the provider business brand
Lead Compliance process, planning and execution. Connect with all stakeholders and delegate according to providing learning opportunities for other support team i.e. Sales Manager and Sales Admin
Develop and drive patient awareness, acquisition and retention initiatives, working closely with HCPs
Include Field visit to build rapport and collect data from HCPs
Collaborate on the concept, development and implementation of marketing plans and strategies, service concepts and promotional programmes via different marketing channels
Lead in The Edge, Veeva
Ad-hoc projects
Be familiar with social media management to drive content development and key performance metrics with agency
Prepare all related marketing and business slides, reports
Prepare Business case for Product Lauch
Represent and lead all vertical meetings related to products. Including quarterly meeting organised by verticals and ad hoc initiatives
Drive development and maintenance of marketing materials ie. flyers, posters, direct mailers, and online materials such as brochures, presentations, emails, infographics, videos, and newsletters via Veeva
Understand and maintain the corporate brand in all marketing initiatives and campaigns
Coordinate and support CD’s initiatives
Take ownership of and evaluate marketing campaigns, advertising, and optimization metrics to ensure campaigns are effective - reacting quickly and revising campaigns where needed to ensure that trends are acted upon to maximise ROI
Develop relationships with and working alongside internal or external creative teams, marketing agencies, suppliers, contractors and HCPs
Represent and actively present at promotional events and meetings
Work closely with global Corporate Communications to develop messaging, press releases, contributed articles, event strategy and media relations strategy for provider business
Support the ground team with ad hoc initiatives
Requirements:
Degree/diploma in Management, Marketing, Business or related fields
Minimum two (2) years’ experience in the Healthcare and related industry
A proven record of success in a strategic marketing role
Good exposure to the public and/or private Healthcare and hospital sectors
Good knowledge and information of competitors in the marketplace
Good working knowledge of all core marketing areas, including AI, web-based content, content marketing, copywriting, print, multi-media, digital, social media, direct marketing, promotional marketing, project and supplier management, and marketing planning to deliver engaging campaigns
Presentation skills is a must
Good team spirit
Excellent time management and prioritisation capabilities, coupled with the ability to simultaneously control various projects
Ability to process and prioritise tasks in an organised and proactive manner
Project and campaign management experience
Ability to work well with cross-departmental team members, enabling collaboration and advice sharing
Strong research capabilities, problem solving and managing various stakeholders
Ability to use/capitalise software packages including Office 365, Canva, AI tools, Dynamics 365, Excel, Word, Jasper AI, Ad creative AI, PowerPoint, Google Business Tools, Adobe Suites ie. Adobe illustrator, InDesign, photoshop, premiere pro etc
What we offer:
Whether in front of or behind the scenes - you are helping to make ever better medicine available to more and more people around the world
Individual opportunities for self-determined career planning and professional development
A corporate culture in which there is enough room for innovative thinking - to find the best solution together, not the quickest one
A large number of committed people with a wide range of skills, talents and experience
The benefits of a successful global corporation with the collegial culture of a medium-sized company