Marketing Specialist Job at asmodee (Lino Lakes)

Job Description

The Marketing Specialist is an individual contributor within the asmodee Social Playtype Vertical. They work closely with studio leadership to craft and execute strategies that will grow the Social brands and products into household names. This role will shape and manage comprehensive product marketing plans, drive cross-functional collaboration between studio and distribution teams, and ensure the delivery of effective and brand-aligned marketing initiatives. This position requires strong project ownership, team leadership, and a demonstrated ability to manage marketing across multiple brands in a fast-paced, creative environment.

Job Responsibility

Drive and maintain brand consistency across all marketing channels, analyzing engagement metrics and adjusting creative strategy as needed
Define and implement high-level marketing objectives and KPIs
Develop marketing briefs for product launches, brand campaigns, and activations
Craft, execute, and report on engaging social campaigns, including creation of short-form video, graphics, GIFs, images/carousels, etc.
Develop and maintain relationships with content creators and influencers for product marketing campaigns and reviews
Stay up to date with trends and customer movement to advise on brand and product positioning
Create impactful digital advertising campaigns according to studio goals
Support marketing graphic design needs, including managing external graphic design vendors to complete brand-centered projects
Facilitate internal communication of marketing initiatives across global distribution teams
Ensure product and marketing alignment in tone, aesthetic, and storytelling
Maintain the functionality and visuals of the studio website
Advise on and develop marketing systems and processes using AI optimization
Collaborate with developers and advise on product graphic design and print branding
Manage multiple, often competing, projects simultaneously and complete them within their scheduled timelines
Champion licensor and franchise brand requirements for licensed products and ensure compliance across all company teams
Support the general marketing needs, as assigned by management
Support game development through product playtesting and feedback
Work with sister studios in France and Denmark to provide ad hoc input and support for their marketing efforts in the US
Some domestic and international travel may be required for conventions or trade shows

Requirements

Comfort creating, editing, and featuring in short-form social media video and content
Strong understanding of graphic design principles for both digital and print
Proficiency in Adobe Creative Cloud, Microsoft apps, and WordPress required
Demonstrated experience in artificial intelligence use for optimizing marketing processes and analysis
Exceptional verbal and written communication skills
Ability to take direction and collaborate effectively with teams and individuals
Ability to prioritize tasks and meet deadlines while working independently
Detail oriented with strong organizational skills
Strong understanding of consumer behavior and multi-segment marketing
Ability to think both strategically and tactically, balancing long-term planning with short-term execution
Experience developing tailored marketing approaches for diverse audiences
Sharp attention to detail
solution-oriented approach to challenges
Proven ability to collaborate across teams, including creative, product, and leadership stakeholders
Strong prioritization skills and ability to work independently while managing multiple ongoing projects
Experience managing eCommerce advertising, including Amazon, TikTok Shop and other emerging platforms
Maintain a valid passport for international travel
Bachelor’s Degree in marketing, communications, graphic design, or related field
equivalent experience accepted
5+ years professional marketing and content creation experience and track record of building brands and growing sales
Experience in consumer product marketing and demonstrated history of driving brand awareness and product sales
Experience in owned social media content creation and promotion

What we offer

22 Days of PTO Annually
12 Paid Holidays
Medical, Dental, Vision & Life Insurance
Competitive 401K Match
Paid Parental Leave
Fertility & Family Building Benefits
Legal & Identity Theft Support
2 Paid Volunteer Days Off
Flexible & Hybrid Schedules
Extensive Game Discounts
$250 Annually in Game Bucks
Career Growth & Development
Mental Health Programs
Virtual Healthcare Options
Employee Assistance Program
Employee Referral Program

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Marketing Specialist

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