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At LHH Spain, were looking for a Marketing Specialist to support our public employment and training projects by boosting visibility, generating leads, and managing our digital presence.
Job Responsibility:
Develop and optimize digital campaigns (SEM, LinkedIn Ads, X/Twitter Ads) aligned with audience targeting goals
Manage and update website content, blog posts, landing pages and CTAs to maximize SEO and conversion
Plan and execute integrated lead generation strategies across paid and organic channels
Collaborate with sales teams to align MQL/SQ/PQL definitions and improve funnel conversion
Design and implement content plans that drive brand visibility, engagement, and leads across LinkedIn and other channels
Create and schedule engaging, brand-aligned posts using Hootsuite or similar tools
Monitor engagement and audience growth, optimizing posts based on analytics
Collaborate with internal design teams or agencies to produce creative assets (banners, infographics, videos, etc.)
Coordinate with internal stakeholders to develop and maintain SEO-optimized pages
Ensure on-page SEO best practices are applied to all new and existing content
Propose and develop new web sections aligned with business priorities and campaigns
Build and manage email campaigns in Pardot and Salesforce, tailored to different audience segments
Design automated journeys, newsletters, and drip campaigns with clear conversion goals
Create forms and landing pages to capture and nurture leads
Monitor open rates, click-through rates, and engagement to continuously improve performance
Support the planning and marketing of online and in-person events such as webinars, conferences, roundtables, and public programs
Coordinate all marketing assets and communications before, during, and after events to maximize visibility and engagement
Develop speaker materials, invitations, registration pages, and post-event follow-up content
Collaborate with internal teams to ensure brand consistency and accurate messaging across all event-related materials
Work with internal communications, PR, corporate branding, external agencies, and design teams to produce campaigns and materials that reflect our values and tone of voice
Help create best-in-class content assets that align with audience insights, campaign goals, and global brand guidelines
Ensure campaigns and deliverables are adapted to local market needs while maintaining brand coherence
Requirements:
3 - 5 years of experience in B2B and B2C marketing and lead generation
Hands-on experience with SEM, email marketing, social media management, and marketing automation
Experience coordinating events (virtual and in-person)
Strong analytical mindset with the ability to interpret metrics and optimize performance
Fluent English (C1 minimum)
Proactive, collaborative, and highly organized with excellent communication skills
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