Marketing Specialist Job at Aquent (Reston)

Marketing Specialist

Aquent

Location:
United States , Reston

Category:
-

Contract Type:
Not provided

Salary:

74.58 - 82.87 USD / Hour

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Job Description:

Aquent is partnering with a global technology company to support integrated marketing initiatives across media, social, and experiential channels. This role will support high-impact marketing programs that drive brand awareness, engagement, and measurable business results. In this role, you will be a key individual contributor responsible for leading mid-to-large-scale marketing campaigns and projects from planning through execution and post-campaign analysis. You will own the full lifecycle of marketing initiatives—including strategy development, cross-functional coordination, agency management, and performance measurement—while partnering closely with internal stakeholders to ensure alignment and strong return on investment. This position is ideal for a marketer who is highly organized, data-driven, and comfortable operating across multiple workstreams in a fast-paced environment.

Job Responsibility:

Lead the end-to-end execution of marketing campaigns and projects, including planning, resourcing, budget management, and post-campaign reporting
Develop integrated internal and external promotion plans in collaboration with Growth, Content, Design, Media, and Sales teams
Analyze campaign performance and audience data to generate insights, optimize programs, and identify new marketing opportunities
Develop and implement marketing strategies that drive awareness and engagement across social, on-network, and off-network media channels
Partner with senior marketing stakeholders to define project objectives, success metrics, and prioritization, including sponsorships and experiential initiatives
Manage relationships with media and creative agencies, setting priorities and ensuring high-quality, on-brand execution
Ensure marketing content and campaigns align with brand standards, messaging, and business goals
Track and report campaign and project ROI using CRM and/or project management tools, including pipeline, revenue, and MQL metrics
Partner with Sales and cross-functional teams to support closed-loop measurement and maximize campaign impact
Serve as a primary point of contact for complex media planning initiatives and collaborate with global media teams to scale strategies
Support the development and performance analysis of social media programs, social selling initiatives, and employee or leadership activation efforts
Coordinate with external vendors and partners for events and activations, including contracts, logistics, AV planning, and platform support
Contribute to marketing communications strategies that support media and public amplification

Requirements:

Experience managing integrated marketing campaigns across media, social, and content channels
Strong project management skills with the ability to manage multiple initiatives simultaneously
Experience working with external agencies and vendors, including scope, timeline, and budget coordination
Data-driven approach with experience analyzing and reporting campaign performance and ROI
Strong stakeholder management and communication skills, with the ability to influence without authority

Nice to have:

Experience with paid media planning and placement
Experience supporting virtual and/or in-person events and experiential marketing initiatives
Familiarity with CRM systems and demand or pipeline measurement frameworks
Understanding of SEO, influencer programs, or social selling initiatives

What we offer:

subsidized health, vision, and dental plans
paid sick leave
retirement plans with a match

Additional Information:

Job Posted:
January 16, 2026

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