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Aquent is partnering with a leading global technology company that is transforming how consumers discover and engage with digital content. This innovative organization is at the forefront of digital media, constantly pushing boundaries to deliver exceptional experiences to millions worldwide. We are seeking a talented individual to join a dynamic team and make a significant impact by transforming complex data into actionable insights that drive strategic marketing decisions and enhance customer understanding.
Job Responsibility:
Manage and execute a high-volume queue of research requests, providing timely and accurate data support for various marketing initiatives
Proactively compile and synthesize research marketing materials, ensuring relevant insights are readily available for internal stakeholders
Utilize a diverse set of syndicated audience research tools and combine these with internal, first-party data to create comprehensive analyses
Develop and deliver impactful presentations and reports using advanced tools, collaborating closely with broader marketing teams to support sales and marketing objectives
Design, develop, and maintain deep customer, category, and platform insights, leveraging both third-party and proprietary data to support vertical, product, and business-to-business marketing teams
Contribute significantly to understanding market dynamics and customer preferences, playing a key role in informing strategic decisions and optimizing marketing effectiveness
Requirements:
2+ years of experience in media research or marketing roles, with a proven track record of delivering actionable insights
Demonstrated domain expertise in online advertising and/or media
Strong background in Marketing Branding & Strategy
Proficiency in Data Analysis, with at least 1-2 years of experience
Experience in Campaign Management
Proficiency in Digital Marketing, with at least 1-2 years of experience
Familiarity with Social Media Marketing strategies and platforms
Extremely proficient “power user” of Microsoft Excel, capable of complex data manipulation and analysis
Extremely proficient “power user” of Microsoft PowerPoint, skilled in creating compelling and visually engaging presentations
Excellent oral and written communication skills, with the ability to articulate complex findings clearly and concisely
A proven ability to tell compelling stories with data, translating numbers into strategic narratives
A degree or relevant coursework in a quantitative field such as media, marketing, marketing research, economics, sociology, computer science, statistics, mathematics, engineering, or other related disciplines
Nice to have:
Experience managing a reactive, ticket-based request system
Prior experience working with advertising sales executives
Familiarity with various syndicated marketing data providers
Familiarity with CRM platforms
Comfort with or exposure to basic statistical concepts
Experience in marketing within large technology companies or fast-paced digital environments, particularly in paid or performance advertising