Marketing Specialist Senior

• Lead coordination of marketing and communication activities for CHRISTUS entities and departments/initiatives
• Assist with regional/entity marketing plan development and customer relationship management (CRM) program development
• Coordinate system health campaigns or other branding/marketing messaging for regional use
• Coordinate with system ad agencies and graphic designers for campaign development and/or order form development
• Understand CRM strategies for deployment at the regional/entity level
• Identify customer segments and engagement activities
• Utilize third party contracted applications
• Assist Director of CRM with regional/entity educational opportunities/meetings and coordination of plug-in products
• Serve as primary department contact for Project Management of internal system department requests
• Manage outside vendors, ad agencies, graphic designers, production companies, printers and related contracted resources
• Serve as primary department contact for brand management including creation and maintenance of the CHRISTUS Brand Center
• Serve as primary department contact for system special events as needed
• Serve as a partner to regions/entities in their planning efforts supporting the use of system resources
• Serve as an internal Project Manager to system departments for coordination of campaign needs, collateral material creation and production, and special projects assistance
• Help coordinate agency involvement as needed, create promotional pieces/items and other printed materials
• Serve as a liaison to regional marketing leaders for their involvement in system Associate communication efforts
• In cooperation with the System Director, plan and implement marketing campaigns
• Serve as an internal consultant to CHRISTUS regions and other system departments, preparing and assisting in the development, implementation, and measurement of strategic communications and marketing plans and tools
• In cooperation with the System Director, assist in developing the internal strategic communications plan for CHRISTUS Health
• In cooperation with the Senior Vice President and System Director of Public Affairs, assist with media relations, crisis communications and public relations activities
• Working with the Senior Communications Specialist, assist with significant, on-going system department projects
• Assist the System Director in managing CHRISTUS Health's Customer Relationship Management (CRM) marketing database
• Provide regional creation and management of customer market research and message development, market segmentation studies, tracking and performance improvement measures, and other support services for various regions
• Supervise and coordinating the work of various freelance and contract support including photographers and graphic artists

Bachelor's Degree