Marketing Specialist / Senior Specialist - Project Farma Job at PerkinElmer (Raleigh)

Job Description

The Marketing Specialist/ Senior Marketing Specialist will serve as a strategic partner to marketing, business development, and leadership teams within a professional services environment. The individual will ensure that employees are aligned to business priorities while also supporting how Project Farma communicates its services, capabilities, and value proposition internally. This role requires the ability to translate complex consulting and technical work into clear, consistent messaging that supports employee engagement, leadership alignment, and business growth. The ideal candidate brings experience from a professional services or consulting organization and understands how communications supports business development, client engagement, and overall firm performance.

Job Responsibility

Own and execute Project Farma’s communications strategy, ensuring alignment with business priorities, service offerings, and organizational growth initiatives
Serve as a marketing business partner to leadership, business development, and client engagement teams to support messaging related to consulting services, capabilities, and strategic initiatives
Translate complex technical and professional services work into clear, actionable messaging for internal audiences and business enablement
Partner with marketing to ensure alignment between communications and external campaigns, thought leadership, and brand positioning
Support leadership communications, including executive messaging, organizational updates, and strategic initiatives
Lead communication campaigns from planning through execution, ensuring employees receive timely, relevant, and targeted information
Oversee town halls and leadership meetings, including development of run-of-show, presentation content, and execution
Drive employee understanding of Project Farma’s services, value proposition, and role within the broader organization through targeted communications
Contribute to go-to-market readiness by ensuring internal teams are equipped with clear and consistent messaging
Support the development of presentations, enablement materials, and communications tied to business growth and client engagement efforts
Track and measure engagement across internal communication channels and recommend improvements based on data and insights
Ensure consistency, quality, and editorial standards across all organizational communications
Develop and maintain communication channels that effectively reach a geographically dispersed workforce
Gather project requirements and translate them into actionable plans
partner with marketing and project teams to deliver communications initiatives on time
Document and continuously improve communication processes across the organization

Requirements

Bachelor’s degree in communications, Journalism, Marketing, or related field
5–7 years of experience in internal communications, corporate communications, or marketing communications
Experience working within a professional services, consulting, or life sciences services organization required
Demonstrated ability to translate complex technical or consulting services into clear, audience-appropriate messaging
Experience supporting marketing, business development, or go-to-market initiatives through communications
Strong writing, editing, and storytelling skills
Proven ability to manage multiple projects and deadlines in a fast-paced environment
Strong stakeholder management and cross-functional collaboration skills
Proficiency with digital communication and employee engagement tools

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Marketing Specialist / Senior Specialist - Project Farma

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