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Ann Taylor Logo Ann Taylor · -

Marketing Specialist, Loyalty

United States, Hingham 55000.00 - 64000.00 USD / Year · Job Posted April 23, 2026
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Job Description

Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, we are known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and can enhance an already thriving culture. With a commitment to offer modern classic style for every body type, through a full range of sizes, inclusive to every woman in your life.

Job Responsibility

  • Champion Loyalty program and CRM initiatives within the organization, leading all marketing efforts from strategic planning through implementation
  • Reporting to the Sr Director of CRM & Loyalty, the individual must have experience implementing multi-channel, complex marketing campaigns and tracking program performance
  • Working with a cross-functional team, the Marketing Specialist will manage all marketing efforts supporting the Loyalty program and/or CRM initiatives which include retail, direct, digital and social tactics
  • The candidate will participate in overall CRM planning with focus on loyalty program strategies and tactics and should be comfortable working both at a strategic/conceptual level as well as at a tactical/implementation level
  • Cultivate strong working relationships with internal marketing, production, email, digital, IT, store and customer service partners
  • Responsible for tracking and reporting loyalty program performance and established KPIs
  • Work with Analytics team to deliver actionable insights and make recommendations to optimize loyalty program marketing contacts and member value
  • Partner with brand marketing and e-commerce team to ensure loyalty messaging and strategies are seamlessly integrated
  • Partner with third-party in overall management and execution of credit card program
  • Responsible for oversight of multi-million-dollar budget
  • Maintain working knowledge of competitive landscape – share findings/make program enhancement recommendations
  • Manage vendors in the on-time and on-budget execution of direct mail campaigns

Requirements

  • College Degree
  • 3+ years direct marketing or consulting experience – Loyalty program experience a plus
  • Strong verbal and written communication skills
  • Strong quantitative, analytical and problem solving skills
  • Ability to thrive in fast-paced environment and juggle multiple projects simultaneously
  • Retail experience/passion a plus

Nice to have

  • Loyalty program experience
  • Retail experience/passion

What we offer

  • Merchandise discount at select KnitWell Group brands
  • Support for individual development plus opportunities for career mobility
  • A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities
  • Medical, dental, vision insurance & 401(K)
  • Employee Assistance Program (EAP)
  • Time off – paid time off & holidays
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