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We’re seeking a Books Marketing Specialist Intern focused on content marketing. This person will research and design 10 discipline-specific faculty marketing bundles that help participant institutions maximize the value of their Books at JSTOR investments.
Job Responsibility:
Identify top searched disciplines and align JSTOR content to them—Books, complemented by related Journals and Primary Sources
Review and supplement faculty persona and user insights research, and audit institutional library websites, libguides, and collections to inform content creation strategy
Create bundles that package JSTOR’s Books, Journals, and Images with supporting teaching resources, Educational content, and JSTOR Daily articles
Use content and faculty insights to pitch ideas for creative and distribution strategies (email, newsletters, JSTOR Daily, and social media)
Present bundles for feedback, refine, and finalize a toolkit for distribution
Requirements:
Actively enrolled as a graduate student or an upper-level undergraduate student (junior or senior) in Marketing (Digital Marketing, Content Marketing)
Library and Information Science
Education (Curriculum & Instruction or Educational Technology)
or English (for strong research and content development skills)
or Social Sciences / Humanities (History, Sociology, Literature, etc., for subject-matter familiarity and academic communication skills) degree program
Strong interest in higher education, faculty engagement, and content marketing
Research and writing skills
ability to synthesize insights
Familiarity with digital marketing tactics (email, social, content)
Comfortable working independently and incorporating feedback
Nice to have:
Prior knowledge and use of JSTOR for research and/or teaching is a plus