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Brightstar Lottery is looking for a digital marketing professional to support day-to-day marketing operations for the digital lottery product of a U.S. lottery customer. In this role, the individual will be accountable for supporting key growth initiatives within the overall digital lottery marketing plan, managing content testing and introductions, creating and maintaining promotional and communications calendars, and developing and executing player marketing campaigns.
Job Responsibility:
Support overall business growth by contributing to the overall growth plan for the customer’s digital lottery products
Understand all product offerings and identify opportunities for player experience improvement
Test new game content and manage all releases, working closely with delivery and studio teams
Create and maintain a monthly promotional calendar in line with the overall marketing strategy
Successfully operate and execute all promotions
Proactively understand and address issues, challenges, and threats to business growth
Understand data reporting elements and use to identify new focus areas for growth
Working with player activation team, execute player communication campaigns via multiple channels
Track and understand metrics and opportunities for enhancement
Work with Brightstar Call Center and customer to address player questions and issues
Collaborate effectively with cross-functional team members to identify and implement customer experience enhancements and issue resolution
Escalate technical concerns appropriately
Requirements:
3+ years experience in digital marketing or e-commerce
Bachelor Degree in marketing, business, communications, or related field
Strong customer-facing experience
Experience on CRM and/or loyalty programs
Excellent time-management and organizational skills
Strong analytical, reporting and problem-solving skills
Capable of simultaneously managing strategic initiatives, projects and production issues
Strong follow-through skills
Ownership mindset regarding products and performance
Ability to communicate as part of a team to build consensus among internal and external clients and stakeholders
Open-minded towards the ideas and views of others, give as well as welcome feedback, contribute to building team spirit, and mentor others to succeed
Highly motivated, organized, able to multi-task and work under tight deadlines
Strong people skills
ability to interact with a wide range of personalities