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The Marketing Specialist supports menu innovation, brand messaging, and customer-facing programs across the Amtrak Food & Beverage operation. This role helps bring new culinary initiatives to life, strengthens the guest experience, and ensures clear, consistent communication with both internal teams and Amtrak partners. The position requires strong organization, project coordination, and the ability to work across a wide network of stakeholders.
Job Responsibility:
Develop, support, and execute marketing materials, presentations, and client-facing collateral to enhance program visibility and customer engagement, leveraging Aramark processes
Assist with campaign development, menu rollouts, product storytelling, and promotional initiatives tied to new culinary programs, seasonal offerings, and First Class experiences
Partner with Culinary Development Chef, Operations, Supply Chain, and the Business Resource Center (BRC) to gather inputs and ensure accuracy and alignment across all content
Support trend research, competitive assessment, and insights development related to food, beverage, design, and Northeast Corridor (NEC) as well as regional dining trends
Prepare and deliver clear, professional presentations for Amtrak stakeholders, including menu previews, promotional updates, and program summaries
Maintain project timelines, support cross-functional workflows, and track required deliverables
Support ad-hoc marketing needs, including signage, LTOs, combo materials, briefs, graphics, and both digital and print communication tools
Build working relationships with external partners such as Amtrak Marketing, Stephen Starr’s team, restaurant collaborators, and other brand partners
Requirements:
Well organized, patient, and comfortable managing detailed timelines
Exceptional communication skills (written, verbal, and presentation)
Strong proficiency in Microsoft Office (PowerPoint, Excel, Word)
Ability to collaborate across Aramark lines of business and navigate a matrixed environment
Versed in NEC and regional food trends, menu design, and current restaurant landscape
Experience working with culinary teams and understanding of product costing and scalability concepts
Ability to travel along the NEC as the primary focus, with additional U.S. travel as needed
Comfort working with external partners, including chefs and marketing teams outside Aramark
Bachelor’s degree in Marketing, Communications, Business, or equivalent preferred
5+ years of marketing, foodservice, hospitality, or menu-related experience
Project management skills and the ability to coordinate multiple workstreams simultaneously
Requires 50% of travel within the Northeast Region
Nice to have:
Experience in airline catering or flight kitchen environments is a strong plus
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