Marketing Senior Manager, CVS Health

CVS Health

Location:
United States

Category:
-

Contract Type:
Employment contract

Salary:

67900.00 - 182549.00 USD / Year

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Job Description:

Senior Manager for CVS Specialty Marketing responsible for building brand awareness and cultivating behavior with B2B and B2C customers to drive profitable growth for core businesses. Requires expertise in digital marketing strategies and communication channel best practices to develop strategic marketing plans.

Job Responsibility:

Building brand awareness and cultivating behavior with B2B and B2C customers to drive profitable growth
Developing overarching strategic marketing plan rooted in data, customer insights, and outcomes
Leading a small team that owns the go-to-market execution
Developing and executing comprehensive marketing plans to achieve business awareness and retention targets
Brand positioning and narrative development
Internal and external communication plans
Marketing collateral development and channel mix
Partnering with business to identify and align on business priorities
Delivering effective measurement plans leveraging campaign data, audience insights, market research

Requirements:

8+ years Digital Marketing experience, including ecommerce, direct response, and consumer experience
3+ years of previous experience driving digital transformation and developing integrated marketing communications
Bachelor's Degree in marketing or equivalent (HS Diploma + 4 years of relevant experience) required

Nice to have:

Knowledge of Healthcare, Pharma, and/or PBM industry
Strong team and relationship management skills with demonstrated strength in developing talent
Proven track record of the ability to work collaboratively with internal and external business partners
Creative problem solver who can provide mentorship to the team
Ability to use and master leading digital and analytic tools (e.g., Adobe Analytics, Tableau, etc)
Experience with developing test and learn innovative solutions to enhance effectiveness of marketing strategies and campaigns
Solid quantitative skills
Broad business acumen, including experience with MarTech stack and tools (Adobe suite, SFMC)

What we offer:

Affordable medical plan options
401(k) plan with matching company contributions
Employee stock purchase plan
Wellness screenings
Tobacco cessation programs
Weight management programs
Confidential counseling
Financial coaching
Paid time off
Flexible work schedules
Family leave
Dependent care resources
Colleague assistance programs
Tuition assistance
Retiree medical access

Additional Information:

Job Posted:
September 05, 2025

Expiration:
September 30, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Marketing Senior Manager