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We are looking for a commercially focused Senior Marketing Manager to lead our go-to-market strategy across JC's priority growth sectors: Financial Services, Technology & Life Sciences, and Energy, Infrastructure & Sustainability. This is a pivotal leadership role within our Marketing team, responsible for driving measurable commercial outcomes through marketing. You will work at the heart of the business, partnering with sector leaders and senior stakeholders to shape how we go to market, improve win rates, strengthen cross-sell, and accelerate sector growth. Location is flexible in our Scottish and Newcastle offices.
Job Responsibility
Define and lead go-to-market strategies for our priority sectors, aligned to firmwide growth ambitions
Identify where and how we can win in the market, translating sector priorities into clear, focused marketing and BD strategies
Ensure alignment between sector strategies, service line opportunities, and broader firm priorities
Accountable for delivering measurable impact in cross-sell growth across service lines (Tax, Audit, Advisory)
Accountable for delivering measurable impact in sector growth, particularly in priority areas identified by the Board
Accountable for delivering measurable impact in win rate improvement, with a focus on competitive markets such as Financial Services in London
Use insight, data, and experience to continually refine our approach and improve performance
Build strong, trusted relationships with Partners, Directors, and Heads of Teams
Act as a true marketing partner, embedded within sector teams, contributing to commercial conversations and decision-making
Confidently challenge and shape BD thinking, positioning, and market approach where needed
Strengthen proposition clarity and differentiation across priority sectors
Lead improvements in our approach to proposals, ensuring we present compelling, insight-led offerings
Work closely with internal and external stakeholders to ensure consistency in messaging and impact
Champion a data-led and insights approach to marketing and BD
Leverage data and market insight to identify opportunities, improve targeting, measure performance and ROI
Build a clear feedback loop on what is and isn’t working in the market
Lead and develop Marketing Manager(s) and Executives within the go-to-market function
Create a culture of accountability, clarity, and high performance
Set clear expectations for what it means to be a “marketing partner” to the business
Work closely with the Senior Manager responsible for external communications and reputation
Ensure alignment between commercial strategies and our brand, positioning, and client experience
Contribute to the overall leadership and development of the Marketing team
Requirements
Senior marketing/business development experience within professional services (ideally Big 4 or similar)
Strong commercial acumen with a track record of driving growth, improving win rates, and identifying cross-sell opportunities
Experience developing go-to-market and sector strategies aligned to business objectives
Excellent communication and influencing skills, with confidence engaging senior stakeholders, Partners, and Directors
Data-driven approach with strong CRM, reporting, and performance analysis experience
Proven success supporting proposals, pitches, and competitive positioning
Credible relationship builder who can challenge constructively, build trust, and drive collaboration across the business
Proactive, self-directed leader with the confidence to operate at a senior level and deliver results