Marketing Senior Manager, TAVNEOS (Rare Disease) Job at Amgen

Job Description

The Marketing Senior Manager, Strategy & Brand Innovation will play a critical role in shaping and advancing data-driven tools and innovative go-to-market strategies for TAVNEOS. Reporting to the Marketing Director of Strategy & Brand Innovation, this role will lead the incubation, development, and scaling of advanced commercial platforms and pilots, while supporting cross-functional strategic planning and ensuring strong brand stewardship. This position is designed for a strategic marketer who thrives at the intersection of innovation, analytics, and execution, and who can translate complex data and emerging capabilities into meaningful commercial impact.

Job Responsibility

Lead, build upon, and evaluate data-driven platforms focused on rare disease patient identification that are integral to the brand’s go-to-market strategy, in close partnership with Field Sales, Data Science, CD&A, and other functional teams
Incubate, evaluate and scale strategic field-facing pilots, including virtual field teams and AI-enabled data leads
Partner with the field leadership and the training team and to ensure pilot field teams demonstrate consistent, confident customer engagement
Develop, refine, and deploy field-directed resources that clearly link brand strategy to as part of go-to-market pull-through
Represent brand priorities in pilot measurement planning, ensuring outputs are actionable and aligned to brand strategy
Drive cross-functional working groups to facilitate alignment, accountability, and timely delivery of key insights and outcomes
Support case development for innovation initiatives, including defining objectives, success metrics, resource requirements, and value realization
Partner with leadership to embed new capabilities into brand working norms, including AI-based tools, data-enabled decision-making, and Amgen Brand Management guidelines
Support the annual Cross-Functional Strategic Brand Plan process, ensuring deliverables are clearly defined, inputs are synthesized, and timelines are met
Help advance progress on longer-term Phase of Growth initiatives, providing structure, progress tracking, and strategic insights to support sustained brand growth
Translate strategic priorities into clear action plans and execution roadmaps across innovation and data-led initiatives

Requirements

Doctorate degree and 2 years of commercial functions or project management experience
Master’s degree and 4 years of commercial functions or project management experience
Bachelor’s degree and 6 years of commercial functions or project management experience
Associate’s degree and 10 years of commercial functions or project management experience
High school diploma / GED and 12 years of commercial functions or project management experience

Nice to have

4+ years of experience in pharmaceutical, biotech, or healthcare commercial functions (e.g., marketing, sales, analytics), with exposure to brand management and work within regulated environments
Strong strategic and analytical thinking skills, with the ability to translate data and insights into clear, actionable recommendations
Demonstrated eye for business, connecting critical initiatives to commercial outcomes and long-term growth objectives
Proven experience leading or contributing to data-driven marketing platforms, analytics initiatives, or innovation pilots from concept through execution
Ability to incubate, test, and scale innovative go-to-market approaches, including AI-enabled or advanced analytics solutions
Strong understanding of measurement frameworks, critical metrics, and performance evaluation in a commercial marketing context
Experience partnering closely with Data Science, CD&A, Field Sales, Digital, and other cross-functional teams to drive impact
Proven ability to influence collaborators and lead cross-functional initiatives without direct authority
Demonstrated success managing complex, multi-workstream initiatives in fast-paced, evolving environments
Strong organizational skills with the ability to manage multiple priorities and deliver high-quality outcomes
Excellent written and verbal communication skills, with experience preparing materials for senior leadership audiences
Comfortable operating in ambiguous and rapidly changing environments, balancing experimentation with executional rigor

What we offer

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible

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Marketing Senior Manager, TAVNEOS (Rare Disease)

Job Description

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