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At Amgen, if you feel like you're part of something bigger, it's because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we've helped pioneer the world of biotech in our fight against the world's toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you'll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you'll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
Job Responsibility:
Lead the development and execution of integrated brand strategies aligned with brand and business objectives
Own brand performance, including KPIs, budget management, and delivery of business results
Create compelling promotional campaigns, key messaging, programs, and tools to support commercial teams
Coordinate cross-functional collaboration with sales, medical affairs, access, market research, legal, regulatory, and compliance
Manage the end-to-end approval process for promotional materials through internal legal, regulatory, and medical review
Drive the development of omnichannel marketing initiatives, leveraging digital platforms to maximize HCP engagement and enhance brand reach
Integrate deep customer and patient insights into strategic planning and promotional execution to ensure relevance and differentiation
Partner closely with key opinion leaders, global teams, and affiliates to ensure alignment and excellence in execution
Work closely with market access and pricing teams to ensure alignment between value proposition and payer needs
Collaborate with sales training teams to develop and deliver impactful training programs for field force effectiveness
Design and execute market research plans to generate actionable insights
Requirements:
Doctorate degree and 2+ years of marketing and sales experience
Master's degree and 4+ years of experience
Bachelor's degree and 6+ years of experience
Associate's degree and 10+ years of experience
High school diploma / GED and 12+ years of experience
Nice to have:
8+ years of experience in the biotech/pharmaceutical industry with a strong background in specialty products, ideally within oncology or hematology
Proven success in launching and growing brands
Demonstrated capabilities in core marketing disciplines such as segmentation, positioning, branding, and messaging
Strong leadership and cross-functional collaboration skills
Solid understanding of compliance and regulatory requirements in pharmaceutical promotion
Strategic thinker with excellent analytical, communication, and project management skills
High emotional intelligence, sound business judgment, and ability to work in a fast-paced, dynamic environment
Acts as a role model consistent with Amgen's values and leadership principles
What we offer:
Vast opportunities to learn, develop, and move up and across our global organization
Diverse and inclusive community of belonging, where colleagues are empowered to bring ideas to the table, take risks, and act
Generous AMGEN Total Rewards Plan comprising healthcare, finance, wealth, and career benefits