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We are seeking a results-oriented Marketing Senior Analyst to join a dynamic Lifecycle Marketing team focused on maximizing customer lifetime value. In this role, you will be a key player in the execution of high-impact marketing strategies across owned channels, including email, digital, and mobile. Sitting within the Early Tenure sub-team, you will focus heavily on the end-to-end deployment and delivery of email campaigns designed to drive engagement and retention for a premier consumer credit card portfolio.
Job Responsibility:
End-to-End Execution: Drive the flawless execution of email, digital, and mobile marketing campaigns from inception to deployment
Creative Partnership: Collaborate closely with internal creative teams and external agencies to prepare, review, and refine high-quality marketing assets
Stakeholder Management: Partner across Product, Digital, Performance Marketing, and Campaign Execution teams to ensure strategic alignment and schedule adherence
Performance Tracking: Monitor, measure, and report on campaign performance, providing data-driven insights to optimize future initiatives
Operational Excellence: Maintain a strict control environment by adhering to established procedures and compliance requirements while keeping a customer-first mindset
Requirements:
4+ years of professional marketing experience
Expert-level experience specifically in developing and deploying email marketing campaigns
Proven ability to manage complex timelines and deliverables with meticulous attention to detail
Exceptional communication skills with the ability to collaborate effectively across cross-functional teams and external agencies
Adaptability to thrive in a fast-paced environment and navigate shifting business needs
Nice to have:
Bachelor's Degree
Experience within financial services or a similarly highly regulated industry
Strong project management experience
What we offer:
medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan