Marketing Senior Analyst - Pharmacy and Immunizations, CVS Health

CVS Health

Location:
United States, Woonsocket

Category:
-

Contract Type:
Employment contract

Salary:

46988.00 - 112200.00 USD / Year

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Job Description:

The Marketing Senior Analyst is responsible for supporting a variety of initiatives to help acquire new customers, increase engagement with existing customers and drive enterprise value. In this role the Senior Analyst will be responsible for owned marketing channel development, execution, review processes, measurement and reporting. The ideal candidate is a self-starter, highly organized and excels in a fast-paced environment.

Job Responsibility:

Assists in the development and execution of marketing strategies, leveraging data to inform consumer facing messages that will drive awareness, consideration and preference
Conducts market research to gather insights on healthcare industry trends, customer preferences, and competitive landscape
Support marketing plan development and execution in partnership with internal teams including digital, creative, in-store experience, and operations
Oversee email campaign execution and reporting, delivering insights to improve targeting, response rates, and downstream impact
Manage .com digital content execution, ensuring accuracy, compliance, and alignment with brand messaging and seasonal updates
Analyzes and interprets marketing data to evaluate the effectiveness of marketing campaigns and initiatives
Lead Adobe Analytics reporting to monitor campaign effectiveness, user engagement and conversion trends, delivering reports and presentations to communicate key findings, performance metrics, and recommendations to stakeholders and senior management
Serve as budget owner for Immunization Marketing Initiatives, ensuring fiscal alignment with strategic priorities and manage end-to-end financial process
Assist in managing the creative tracker to ensure timely asset delivery, maintain version control
Develop and maintain a seasonal creative showcase that centralizes all campaign assets across channels and tactics, ensuring visibility, consistency, and alignment
Maintain competitive analysis on a seasonal cadence to monitor market activity, identify emerging trends, and inform strategic pivots

Requirements:

2+ years in a marketing role with experience and knowledge of email, direct mail, digital, social channels, etc.
3+ years of relevant marketing experience
Bachelor's degree or equivalent (HS Diploma + 4 years of relevant experience) required

Nice to have:

Experience in retail marketing
Experience working on fully integrated marketing campaigns
A customer-first mindset that inspires the in-store and online customer experience
Strong time management and organizational skills with a proven ability to manage multiple projects simultaneously
Ability to partner and manage cross-functional relationships with teams like creative, media, legal, finance, etc.
Strong analytical skills, the ability to quickly identify trends in data, and recommend actionable next steps
Excellent written and verbal communication skills, particularly the ability to convey information in an accessible, concise, and clear manner
Able to work independently with analytical and critical thinking skills
Experience and proficiency with PowerPoint, Excel, Outlook, Word
Familiarity with project workflow management tools (e.g. Workfront) and analytic/reporting tools (e.g. Adobe Analytics or Tableau)

What we offer:

Affordable medical plan options
401(k) plan with matching company contributions
Employee stock purchase plan
No-cost wellness screenings
Tobacco cessation and weight management programs
Confidential counseling and financial coaching
Paid time off
Flexible work schedules
Family leave
Dependent care resources
Colleague assistance programs
Tuition assistance
Retiree medical access

Additional Information:

Job Posted:
October 25, 2025

Expiration:
November 21, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Marketing Senior Analyst - Pharmacy and Immunizations