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The Marketing Science team is charged with driving good measurement, demonstrating the ROI/value of the platform, developing best practices and informing product development. The Marketing Science Partner, South East Asia will work with internal and external stakeholders to advise clients and the industry on measurement strategy and work with them on an ongoing basis to adopt better measurement as a way to improve business performance.
Job Responsibility:
Partner with Meta sales team to drive meaningful, strategic relationships with Meta’s clients through measurement and 'learning agendas' that highlight how a client can improve business outcomes by employing better measurement techniques
Manage a complex set of client relationships across industry and client groups, functions, brands, agencies, to drive clients measurement objectives
Conduct in-depth custom analysis and ad effectiveness studies to understand the relative impact of different marketing strategies across digital platforms and across media
Communicate complex research results to business/non-technical audience
Derive insights and measurement proof points for the region and work with marketing teams to take them to market
Educate clients, agencies and the industry on Meta’s measurement and research capabilities
Provide feedback to and collaborate with cross-functional teams such as Product and R&D to identify opportunities for new features, products and partnerships and drive client engagement around measurement innovation, including products alphas and beta
Requirements:
3-5 years experience analysing and manipulating data sets to understand patterns and provide client insights using SQL/R/Python
Bachelor's degree or equivalent required, an advanced degree in statistics, economics, behavioral or social science or a related quantitative degree preferred
Proven verbal and written communication skills with ability to work cross-functionally and influence clients
Direct experience converting business problems into hypothesis that can be proven with data
Direct experience independently scoping and executing analytical projects from start to finish
Knowledge of statistical or machine learning concepts such as experiment design, hypothesis testing, regression, classification models etc
Client-facing experience, including experience driving change through adoption of new products or research methods
Interpersonal skills with demonstrated ability to communicate technical content to non-technical audiences
Nice to have:
Good understanding of the advertising industry (especially online) and measurement methods/technologies most commonly used (e.g. attribution)