Marketing Science Partner - Small and Medium Business Group (LATAM) Job at Meta (São Paulo)

Job Description

This role will be part of the Marketing Science team focusing on supporting our LATAM Mid Market businesses by better understanding how these businesses can grow using our platforms through data and science. The team is made up of highly quantitative measurement individuals with a broad set of backgrounds. This position is highly analytical with digital advertising effectiveness and research methods background along with an understanding on how things work. The person in this role will be responsible for building strategies and proactive initiatives executed both in LATAM and globally in partnership with our various channels including sales. They will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different initiatives focused on driving value for our advertisers. They will be working in a highly analytical team executing key advertising and measurement research projects intended to deliver strategies and insights that will help Mid Market businesses grow.

Job Responsibility

Design proactive programs and treatments (research & analytics initiatives or other go-to-market strategies) that can help the small and Medium businesses onboarding to advertising and grow
Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising
Consult with clients and agencies on products and solutions for different needs and challenges as it pertains to media, marketing, or key measurement questions
Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small and Medium business segments grow
Work closely with sales, product, and other cross-functional team to drive direct impact on Mid Market business marketing strategy
Communicate results and illustrate suggestions in alternative ways to stakeholders and partners
Build processes that scale ad effectiveness research initiatives
Advocate for small and Medium businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind

Requirements

Bachelor's degree in a directly related field, or equivalent practical experience
5+ years of experience in a Data Science or quantitative field, such as consulting, market research, media research
Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation
Experience communicating complex concepts to non-technical audiences
Direct experience scoping and executing research projects with clients and or cross-functional stakeholders
Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness
Experience with digital advertising measurement methods and technologies
Spanish and English fluency, with direct experience working on the ground in Latin America

Nice to have

Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
Knowledge of dynamics and structure for sales teams
Understanding of current media landscape and challenges small and Medium business advertisers face

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Marketing Science Partner - Small and Medium Business Group (LATAM)

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Marketing Science Partner - Small and Medium Business Group (LATAM)

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