Marketing Science Partner - Performance Marketing

• Engage with clients to share insights & research-based best practices and measure true business value by building and operationalising “learning agendas”
• Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the recommended solutions
• Offer selective consultation with clients on business hypothesis to test, measurement design & feasibility or insights interpretation
• Design tests to showcase the power of measurement using client data and Meta or third-party technology tools
• Conduct in-depth standard and custom ad effectiveness studies for Meta advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
• Operate internal & external education & training workshops to raise awareness & advocacy of Measurement solutions & analytical best practices (understanding auction, creative testing, use of lift tools…)
• Communicate complex research results to a general audience on client side
• Work with advertising and industry bodies to create best in class measurement solutions
• Support client engagement with third party vendors responsible for setting up and conducting measurement studies

• Bachelor’s degree in Business, Statistics, Data Science, Economics, Mathematics, Computer Science, Engineering, or similar
• English proficiency is required
• Ukrainian or Russian language skills are a significant asset
• Direct experience in scoping and executing analytical or research projects with clients and or cross-functional stakeholders
• 5+ years of experience analyzing and manipulating data sets to understand patterns and provide insights
• Proven experience in working with structured and unstructured data-sets, statistical software such as R, SQL is a must
• Ability to communicate technical content to general audience
• Client-facing experience (internal or external), including ability to drive meetings or change through adoption of new products or research methods
• Experience with digital advertising measurement methods and technologies
• Experience with field experiments, experimental design, survey sampling, and/or panel data
• Proven experience working with app and e-commerce verticals, demonstrating a great understanding of the unique challenges and opportunities within these industries

AI-native mindset (or eagerness to rapidly upskill) with foundational working knowledge of modern AI/LLM tools and concepts