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Are you a Salesforce Administrator with a passion for driving impactful marketing campaigns and transforming data into powerful insights? We’re looking for an energetic, forward‑thinking individual to join our Marketing team and play a key role in shaping the future of our club’s marketing and sales success. In this role, you’ll take ownership of the management of our Salesforce environment, technically owning the development of the platform, sending out marketing campaigns and supporting the sales team to ensure that leads and contacts are managed efficiently. As part of a highly collaborative team, you will support the club’s data and marketing technology capabilities, driving sales lead management, marketing automation, sales process optimisation, and insightful reporting. Your work will directly support our sales and account management teams to achieve ambitious targets in the acquisition and retention of Hospitality and non‑matchday events.
Job Responsibility:
Take ownership of the management of our Salesforce environment, technically owning the development of the platform
Sending out marketing campaigns
Supporting the sales team to ensure that leads and contacts are managed efficiently
Support the club’s data and marketing technology capabilities
Driving sales lead management, marketing automation, sales process optimisation, and insightful reporting
Continue the enhancement of the platform by gathering requirements, investigating and proposing solutions, integrating with new apps and collaborating with third parties
Salesforce configuration and maintenance including Flow, fields, page layouts, record types and custom settings
Be the first point of contact for all daily system admin, user and access management, telephony management, support and training for all users
Collaborate with the wider Customer Marketing team with the planning of campaigns
Be responsible for segmenting campaign audiences, testing, execution, and post campaign analysis of all Salesforce email campaigns
Use of key technologies, such as marketing automation, to drive efficiency in the sales process
Produce a range of dashboards, reports and insight using existing club and third-party data enrichment
Manage data quality within Salesforce, keep a monthly tracker of data quality changes and identify and rectify issues
Work with the Hospitality and Legal teams to ensure all products and electronic contracts are created and maintained within Salesforce
Work with the Senior Manager – Marketing Data Environments to use data to help shape the Hospitality and Events sales and service strategies
Requirements:
Strong track record as a Salesforce Administrator
Ideally hold a Salesforce Administrator certification
Hands-on experience delivering marketing campaigns in a B2B or B2C environment
Highly numerate with advanced Microsoft Excel skills
Logical and analytical mindset
Confident working with large datasets, able to manipulate, segment, analyse and translate complex information into clear, actionable insights
Excellent organisational and prioritisation skills
Ability to work accurately under pressure and to tight deadlines
Strong interpersonal skills
Thrive in a fast-paced marketing and sales environment
Comfortable working collaboratively as part of a team or independently
What we offer:
Competitive salary
25 days holiday plus 8 bank holidays
Option to purchase up to an additional 5 days holiday
Contributory pension scheme matching up to 5.5%
Life Assurance Cover
Free financial guidance and mortgage advice
Car salary sacrifice scheme for affordable driving
Cycle to Work scheme
Purchase season ticket loans for easier commuting
Exclusive shopping discounts & cashback with top retailers
Will Writing Service
Employee Assistance Programme for confidential support
Medicash Health Cash Plan for everyday healthcare needs
Volunteering opportunities
Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts