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Marketing Salesforce Administrator

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Liverpool Football Club

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Location:
United Kingdom , Liverpool

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Are you a Salesforce Administrator with a passion for driving impactful marketing campaigns and transforming data into powerful insights? We’re looking for an energetic, forward‑thinking individual to join our Marketing team and play a key role in shaping the future of our club’s marketing and sales success. In this role, you’ll take ownership of the management of our Salesforce environment, technically owning the development of the platform, sending out marketing campaigns and supporting the sales team to ensure that leads and contacts are managed efficiently. As part of a highly collaborative team, you will support the club’s data and marketing technology capabilities, driving sales lead management, marketing automation, sales process optimisation, and insightful reporting. Your work will directly support our sales and account management teams to achieve ambitious targets in the acquisition and retention of Hospitality and non‑matchday events.

Job Responsibility:

  • Take ownership of the management of our Salesforce environment, technically owning the development of the platform
  • Sending out marketing campaigns
  • Supporting the sales team to ensure that leads and contacts are managed efficiently
  • Support the club’s data and marketing technology capabilities
  • Driving sales lead management, marketing automation, sales process optimisation, and insightful reporting
  • Continue the enhancement of the platform by gathering requirements, investigating and proposing solutions, integrating with new apps and collaborating with third parties
  • Salesforce configuration and maintenance including Flow, fields, page layouts, record types and custom settings
  • Be the first point of contact for all daily system admin, user and access management, telephony management, support and training for all users
  • Collaborate with the wider Customer Marketing team with the planning of campaigns
  • Be responsible for segmenting campaign audiences, testing, execution, and post campaign analysis of all Salesforce email campaigns
  • Use of key technologies, such as marketing automation, to drive efficiency in the sales process
  • Produce a range of dashboards, reports and insight using existing club and third-party data enrichment
  • Manage data quality within Salesforce, keep a monthly tracker of data quality changes and identify and rectify issues
  • Work with the Hospitality and Legal teams to ensure all products and electronic contracts are created and maintained within Salesforce
  • Work with the Senior Manager – Marketing Data Environments to use data to help shape the Hospitality and Events sales and service strategies

Requirements:

  • Strong track record as a Salesforce Administrator
  • Ideally hold a Salesforce Administrator certification
  • Hands-on experience delivering marketing campaigns in a B2B or B2C environment
  • Highly numerate with advanced Microsoft Excel skills
  • Logical and analytical mindset
  • Confident working with large datasets, able to manipulate, segment, analyse and translate complex information into clear, actionable insights
  • Excellent organisational and prioritisation skills
  • Ability to work accurately under pressure and to tight deadlines
  • Strong interpersonal skills
  • Thrive in a fast-paced marketing and sales environment
  • Comfortable working collaboratively as part of a team or independently
What we offer:
  • Competitive salary
  • 25 days holiday plus 8 bank holidays
  • Option to purchase up to an additional 5 days holiday
  • Contributory pension scheme matching up to 5.5%
  • Life Assurance Cover
  • Free financial guidance and mortgage advice
  • Car salary sacrifice scheme for affordable driving
  • Cycle to Work scheme
  • Purchase season ticket loans for easier commuting
  • Exclusive shopping discounts & cashback with top retailers
  • Will Writing Service
  • Employee Assistance Programme for confidential support
  • Medicash Health Cash Plan for everyday healthcare needs
  • Volunteering opportunities
  • Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts

Additional Information:

Job Posted:
March 04, 2026

Expiration:
March 08, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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