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This position is responsible for the implementation of marketing strategies, plans, and programs primarily designed to increase sports and community-based programming, maximize revenues, manage outing sales, and promote a positive image of the facility. Responsibilities also include conducting periodic market research to provide information essential for revising current programs, advertising, special event promotions, public relations, media relations, and community & municipal relations.
Job Responsibility:
Develop and implement sales, marketing and public relations plans and strategies which serve to increase rounds played, promote a positive Company image, and maximize revenues according to overall fiscal and operational budgeted goals
Build relationships with media, hotels, youth and adult sports associations, civic organizations, etc. to promote leagues, camps, special events, open play, and tournament outings
Develop and organize group outings, special events, leagues, and tournament outings and manage communication between departments to help ensure coordination of activities
Maintain positive relationships and communicate clearly, tactfully, and persuasively with employees, customers and outside contacts as applicable
Ensure that all employees, especially customer contact personnel, fully understand all pertinent details to maximize customer satisfaction
Represent the Company in meetings and/or presentations with various clients, municipalities, and other outside agencies regarding the marketing-related plans and strategies
Review and analyze internal and external market information, which reflects customer purchase, usage, and satisfaction with Company products and services
Monitor and track results of marketing and sales efforts, analyze outing budget variances and recommend revised action plans to achieve budgeted outing goals
Maintain knowledge of current and projected industry developments through continuous attention to marketing and youth and adult sports publications and organizations
Assure the efficient and timely submission of all required operational, financial, budgetary and related marketing and sales reports
Cross train other key staff members regarding the general sales process and important components as appropriate to facilitate the overall success of the team
Perform other duties as appropriate
Conduct and implement ongoing research on community engagement best practices, event opportunities, public recreation trends, and outreach strategies, and recommend enhancements that support participation, awareness, and program effectiveness
Requirements:
BA or BS degree preferred
Demonstrated experience and capability in the areas of budget development, fiscal management, strategic planning, staff management, marketing, sales, public relations and community relations
Demonstrated quality written, verbal, and interpersonal communication skills
Demonstrated experience in hospitality strategic planning, marketing, communications, and public relations