Marketing Programs Specialist

• Build and deploy marketing campaigns ensuring flawless execution and cross-functional coordination with PMM, Design, Ops, and Content teams
• Manage audience segments to ensure the right message reaches the right prospect/customer at the right time
• Partner with demand generation team members to write, build, and QA emails, surveys, in-app guides, and landing pages, ensuring campaigns are technically sound and optimized for deliverability and engagement
• Build and launch campaigns for new gated content, ensuring all tracking, forms, workflows, and Salesforce campaigns are executed flawlessly
• Leverage AI tools to accelerate campaign production, deployment, and optimization while maintaining quality standards
• Serve as the final line of defense for QA on links, copy, rendering, etc
• Support in-house webinars in partnership with various internal teams, including content creation, recruitment of speakers, dry runs, video editing, promotion, and operational setup
• Manage deliverables for trade partners, including submitting monthly ads, managing sponsored content calendars, and handling invoice payments
• Drive customer advocacy by identifying advocates, designing and conducting customer interviews, and producing case studies and testimonials
• Support Sales Enablement efforts via list and sequence development
• Collaborate with Field Marketing to maximize ROI from sponsored and hosted events through pre-event promotion and post-event follow-up
• Maintain reporting frameworks that track actuals vs. targets across customer/prospect segments, products, and campaigns
• Identify opportunities to improve campaign performance through better segmentation, messaging, and channel mix, based on engagement metrics, conversion data, and pipeline contribution
• Partner with Marketing Operations to analyze campaign performance, create or enhance automated workflows, and ensure data quality and completeness

• 2-4 years of B2B marketing with a strong track record in campaign/program management for owned media channels
• SaaS experience strongly preferred
• Proven ability to build, launch, measure, and optimize multi-touch email campaigns
• Experience managing, producing, and promoting B2B webinars
• Excellent project management skills: able to define scope/requirements, prioritize appropriately, meet deadlines, and keep stakeholders informed
• Strong writing and editing skills
• comfortable collaborating cross-functionally
• Well-organized self-starter with an ownership mentality and attention to detail
• Strong analytical skills with experience building and leveraging reports to track and optimize campaign performance and pipeline contribution
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM (e.g., Salesforce, Hubspot)
• Adept at leveraging AI tools (e.g., Claude, Gemini, ChatGPT)

Experience with GoToWebinar, Totango, Riverside, and Amplitude is a plus

• Comprehensive health plans
• a 401k program
• commuter benefits
• professional development
• parental leave
• flexible time off policy
• robust online onboarding program
• biweekly all hands meetings
• a variety of internal virtual events