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Marketing Programs Lead

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Arcesium

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Location:
United States

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Category:
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Contract Type:
Not provided

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Salary:

135000.00 - 155000.00 USD / Year
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Job Description:

Arcesium is seeking a talented and highly motivated Marketing Programs Lead to join our Account-Based Marketing (ABM) team within Client and Partner Development. In this role, you will play a critical part in designing, executing, and optimizing scalable ABM programs that support revenue growth and deepen engagement across priority accounts. You will work cross-functionally with Sales, Marketing Operations, and Product and Corporate Marketing to deliver data-driven, end-to-end ABM programs that accelerate deal cycles and strengthen pipeline performance.

Job Responsibility:

  • Own and execute global ABM programs and playbooks for one or two of our target segments managing end-to-end campaign delivery across multiple channels from campaign ideation and email creation to execution, reporting, and optimization
  • Develop and execute multi-layered ABM programs (1:1, 1:few, and 1:many) tailored to account tiers, buyer personas, and stages of the sales cycle
  • Partner closely with Sales teams to understand target account goals, buying committee dynamics, and deal stages, translating insights into tailored marketing strategies that drive engagement and pipeline acceleration
  • Partner with the ISR team to review early-stage pipeline health and encourage conversion by sharing intent data, insights, and best-practice guidance that support opportunity creation and progression
  • Collaborate with Marketing & Sales Operation teams to ensure accurate tracking, attribution, and measurement of campaign performance and effectiveness, and overall channel impact
  • Work cross-functionally with Corporate and Product Marketing to develop compelling, cohesive messaging that align with Arcesium’s value proposition, sales initiatives, and broader ABM strategy

Requirements:

  • At least 6 years of ABM and demand generation experience, preferably within technology, financial services, or fintech environments
  • Strong understanding of account-based marketing principles and best practices including account segmentation, personalization, and multi-channel orchestration
  • Expertise in managing events and digital marketing programs overseeing the full lifecycle from strategic planning through execution and post-campaign analysis
  • Hands-on experience with CRM and marketing automation platforms, such as Salesforce, HubSpot, or similar tools
  • Data-driven mindset with the ability to analyze campaign performance and optimize results
  • Excellent communication and project management skills, with a demonstrated ability to manage multiple initiatives, collaborate cross-functionally, and consistently meet deadlines
  • An unwavering attention to detail, paired with a high standard for quality and execution
What we offer:
  • variable compensation in the form of a year-end bonus, guaranteed in the first year of hire
  • medical and prescription drug coverage
  • 401k contribution matching

Additional Information:

Job Posted:
February 13, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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