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Marketing Programme Manager – ABM

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Yotpo

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Location:
United Kingdom , London

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Salary:

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Job Description:

Yotpo is looking for a Marketing Programme Manager – ABM to own ABM from strategy to execution. This is a global role based in the UK, reporting into our NYC office. You’ll be the connective tissue between our growing EMEA market and global ABM strategy, working closely with our executive team to develop messaging, break-in plans, and go-to-market strategies for our highest-priority accounts worldwide. We move fast, care about craft, and believe the best work happens when we’re in the room together. Four days a week, in-office.

Job Responsibility:

  • Lead operationalisation and execution of ABM campaigns across paid, direct mail, email, gifting, and events
  • Work closely with the executive team to develop account-level messaging and break-in plans for priority targets
  • Be the operational backbone of our ABM motion
  • Build and maintain target account lists and clean segmentation across global markets
  • Develop relationships with decision-makers at target brands and partner with global sales to find entry points into key accounts
  • Own day-to-day execution across Influ2, Swan, Clay, HeyReach, Salesforce, Gong, and other tools
  • Use Claude Code and similar tools to vibe-code internal utilities and automate workflows
  • Own reporting and influence tracking with real qualitative insight, not just dashboards
  • Attend key events, meet buyers, and ship fast

Requirements:

  • Experience working with or for eCommerce brands, agencies, or tech partners
  • Comfort with ambiguity
  • Real sales empathy
  • You’re a tracking fanatic
  • You use AI daily to build, not just to prompt
  • You balance IQ with EQ, default to action, and track everything
  • Must have valid UK work authorisation to apply

Nice to have:

Bonus points for brand-side experience in growth, retention, or CX

What we offer:
  • Private healthcare with dental and optical included
  • Pension contribution
  • Voluntary death in service policy
  • Cycle to work scheme
  • Generous PTO, volunteer days, holidays and flex days
  • Individualized career development, rewards and recognition
  • Wellness and philanthropic programming and events
  • Hybrid working model

Additional Information:

Job Posted:
March 13, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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